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This is where brand architecture comes into play Michael Scott The Name Is Bond Santa Bond This Funny Inspired Office Santa shirt . It’s the plan, the blueprint, a way of harmonising everything that you do in connection with your label. There are lots of aspects to it. The building blocks. They form a set of guidelines to follow when making decisions. It influences everything you do – products and production methods, design and styling, marketing initiatives and target audience. The underlying purpose is to ensure a consistent approach to your business. It’s there to help win customers and increase the chances of keeping them.

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 Although proven to be incredibly effective, it’s surprising how few companies, big or small, compile this type of document Michael Scott The Name Is Bond Santa Bond This Funny Inspired Office Santa shirt . T-shirt printing is only one area where it can be useful. A well-conceived and coherent brand DNA can make a huge difference to the success of your new range of printed clothing or custom merchandise, but it’s helpful in all sorts of situations. No sweat if you don’t have one and hadn’t envisioned needing such a thing to get a few tees printed. You can print t-shirts without one, but it doesn’t hurt to ponder what the real professionals do. Printing t-shirts and brand architecture work can well together.
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