Running a charity fundraising campaign can be a lot of pressure I Detest Christmas Sentiment shirt . Especially when there are so many worthy causes competing for people’s money and support. While there are a number of elements that go into running a robust and successful campaign, one of the first and most important steps is just getting people’s attention.
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Branded charity t-shirts can be incredibly effective ways to do this, whether as fundraising tools in themselves, a way to raise brand awareness, or simply for supporters and volunteers to wear while campaigning I Detest Christmas Sentiment shirt . (For further reading, check our guide for tips on how to pick the perfect font for your t-shirt; or for a relevant case study, check our guide to the best t-shirts for London Pride.) What makes a t-shirt campaign a success is a special kind of alchemy, but there are a few approaches that seem to help achieve the best results. Whether it’s collaborating with a well-known designer or celebrity, or going down the humour route, there are a lot of ways to get your message out there. Here are some examples of memorable charity t-shirt campaigns to give you some inspiration. Stonewall Housing fight to create safer spaces and to end homelessness within the LGBT+ community, and they, like most charities, host regular fundraisers to support their work. Recently they were donated a run of tees by KINGTEESHOPS to sell at these events (pictured on the left, below), and they have proven a really successful way to generate revenue. People are even more excited to give money when they get something in return, so selling these simple but stylish tees has been a great way to get people to open up their wallets, while also highlighting their new House of Stonewall initiative for ambassadors for the charity. Breast cancer awareness charity CoppaFeel are focused on educating women about self-examining their breasts, helping give them the best possible chance of surviving breast cancer. As with their name, their marketing and campaigns are a great example of how humour can help break down people’s reservations around intimate issues. Successful t-shirt sales have been driven by collaborating with stars such as Gabrielle Aplin for the below t-shirt, all featuring each woman’s cartoonish doodles of a pair of breasts.
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