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The homepage slider needs to be re-thought indianapolis Colts super bowl XLI champions shirt. I like the Ashton Kutcher quote. It’s relevant but the first image should definitely clearly feature at least one of the products available in the store. And it should be clickable so that the shopper can easily find the featured product. There are also strong arguments for just removing sliders from your website. I’m not going to get into it here but you can Google it to find out what I am talking about. Later on the homepage, there is an image inviting you to join the mailing list and if you click on it a form slides on to the bottom of the page. They should have just put the form directly on the page where people and enter their email and click send. And I recommend offering a coupon for first-time buyers. Or simply for joining the mailing list if you can afford it.
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