This is where brand architecture comes into play uconn Huskies track and field finish line shirt. It’s the plan, the blueprint, a way of harmonising everything that you do in connection with your label. There are lots of aspects to it. The building blocks. They form a set of guidelines to follow when making decisions. It influences everything you do – products and production methods, design and styling, marketing initiatives and target audience. The underlying purpose is to ensure a consistent approach to your business. It’s there to help win customers and increase the chances of keeping them. Although proven to be incredibly effective, it’s surprising how few companies, big or small, compile this type of document. T-shirt printing is only one area where it can be useful. A well-conceived and coherent brand DNA can make a huge difference to the success of your new range of printed clothing or custom merchandise, but it’s helpful in all sorts of situations. No sweat if you don’t have one and hadn’t envisioned needing such a thing to get a few tees printed. You can print t-shirts without one, but it doesn’t hurt to ponder what the real professionals do. Printing t-shirts and brand architecture work can well together.
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Colour – the colour of your blank tee will have a direct bearing on the overall cost of the job uconn Huskies track and field finish line shirt. In short, choosing to print on a white t-shirt can save money. White shirts tend to be cheaper and printing darker coloured clothing also requires a base layer print. Naturally, the additional process incurs additional cost. If your concept will work on a white tee, that’s a great start on keeping the cost down. Locations – it might sound obvious, but the more places on the shirt that you want printed will increase the final price. In many ways, this is something you need to consider when formulating the initial artwork. Keeping that simple will help keep the cost down. Is having print in multiple locations an integral part of the design or can the brief be fulfilled with a single location? Extras – ask yourself if garment finishing is vital to the project and, if it is, factor in extra cost. Things like label removal and relabelling (fabric label or neck print), poly-bagging and the addition of stickers and swing tags will add to the bill. You might want to refer to brand architecture with this aspect – how you want your brand to be perceived by customers and what best meets their expectations.
Volume – as with most things in life, ordering more can work out cheaper for individual item cost. The set-up for a small print run will often be very similar to that with bulk wholesale t-shirt printing. Plus there is sometimes a possibility of discount on the blank apparel when ordering greater volumes from the supplier. A good printer will always try to find savings on set-up and administration and pass that on to you.
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