One of the most rewarding aspects of my job is overseeing our monthly street-style photo shoots. Blackberry Smoke Maryville, The Shed May 18, 2024 T-shirt For over a year, we’ve closely documented the stylish goings-on of people around the country. From the inherently cool ensembles styled out on the cobbles of Brick Lane in London to the layered-up looks captured in the narrow, winding streets of Edinburgh’s Old Town, spotlighting what people are really wearing in real-time has become a passion of mine, one that gives me significantly more satisfaction than scrolling on social media. That might come with its fair share of entertainment value, but there’s only so much that I can take away from the outfits snapped through a filtered lens. If I want to adopt a look for myself or add something similar to my wardrobe, I like to take those cues from people who have dressed just for the sheer love of it, not solely for their feeds. This brings me to our next street-style shoot, perhaps our most exciting yet. Those familiar with my name in the byline (because—let’s face it—it’s pretty memorable) will probably be able to connect it with the majority of our French-style stories. For the entirety of my career, I’ve relished analyzing the outfits of our sartorially blessed Gallic cousins, coming up with myriad ways to mirror their formerly imitable style. When I think about it, I’ve probably written enough words on French fashion to fill a whole book. (That’s a project for another day, perhaps.) So you can imagine my sheer delight when the Who What Wear team asked me if I’d want to take a more acute look at the style of French women in the South of France by way of our very own street style shoot. As a self-confessed Francophile, I was excited to see the summer style of the South of France’s inhabitants.
Blackberry Smoke Maryville, The Shed May 18, 2024 T-shirt, hoodie, sweater, longsleeve and ladies t-shirt
The streets have always been my fashion magazines, Blackberry Smoke Maryville, The Shed May 18, 2024 T-shirt aka where I look for style inspiration and hints on what trends are about to blow up. Pre-2020 me was very much inspired by what I saw strangers wearing on the subway, to the farmers market, or even to the bodega. I recall doing double takes often to mentally process the new trends or outfit ideas I’d seen so I could later take a crack at them myself. Who knows—I may have even gone on to influence someone else when I put some of those streetwear trends to the test. I usually look to fashion on the streets in big cities like New York and Paris, but since the streets have been closed for the past year, I’ve now turned to Instagram to fill the void Union Square once filled. Turns out Instagram ‘fits are big predictors of the cool trends to come. Below are the streetwear trends I can’t wait to try once the world opens up again and my favorite picks to shop for each one. I recently read that the ’70s were as far away in the mid-’90s as the ’90s are now. After taking a moment to digest what that means for me, I was able to understand why Gen Z is having a heyday with everything ’90s. Baby Phat and Juicy Couture had a hold on us back then, and cool girls continue to wear velour tracksuits today.
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