Paris Couture Fashion Week for the F/W 23 season just wrapped up, and it’s time to recap. Vote for the OG Governor shirt Specifically, we should discuss street style. As expected, the show attendees really leaned into the quiet luxury trend with their chosen outfits, accessories, and the trends they chose to wear. This provided a contrast to the often extravagant looks that populate the runways during Couture Week, and it was refreshing to see, especially when fashion week street style is typically very showy. Paris’s fashion weeks, especially Couture Week, are typically fancier compared to some other cities’ fashion weeks, but I spotted quite a few simple, even casual, looks this time around. However, that didn’t make them any less luxurious. Among those low-key looks, I spotted several stand-out quiet luxury items repeated in photos from the week. Below, see some of the looks for yourself and shop the wearable items in question. Logo-less bags from Bottega Veneta and The Row, in particular, are very popular right now, as was evident on the streets of Paris this week. Linen pants are one of the most popular items this summer (and every summer). They’re polished and they keep you cool, so it’s a given that they’d be a PFW mainstay in July.
Vote for the OG Governor shirt, hoodie, sweater, longsleeve and ladies t-shirt
Milan witnessed a big change, too. Gucci’s new creative director Sabato De Sarno held positions at Prada, Dolce & Gabbana and Valentino before taking on this role, Vote for the OG Governor shirt which catapulted him and his first collection for the brand into the spotlight last September. Buyers, editors and celebrities descended upon the Italian city to take in the spectacle—ask any fashion devotee without a ticket and they would likely have told you they’d give away their Birkin to have a front-row seat at this show. There’s no denying that De Sarno’s predecessor Alessandro Michele kept Gucci on the fashion map with his geek-chic sensibilities; an aesthetic that would define a moment in fashion history. Still, moments pass, and we saw De Sarno usher Gucci into a new era, one that places more value on essentials over eccentricities—a notion we’re seeing across the rest of the industry. A business built upon the customer’s desire to be seen in shiny new things will always have its issues. However, the thing that felt “new” this season was that some things just didn’t change at all. Perhaps the most noteworthy takeaway was that trends don’t seem to hold the same power that they used to. I’m generalising, of course—things get meta real fast if you so much as take a peek into the no-trends-actually-being-a-trend rabbit hole—but it feels as if creating trends for the sake of it could be a thing of the past. “The spring/summer 2024 collections have shown a continued commitment to 1990s nostalgia and the extraordinary everyday, where everyday items are elevated to exceptional levels of design and style whilst remaining chic and comfortable,” observes Net-a-Porter’s market director Libby Page. And she’s right. The market has experienced a shift of tectonic proportions in recent years where a genuine focus on quality over quantity and investing in things that last has become a priority for previously frivolous shoppers. The latest collections reflected this.
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