When temperatures rise and faux fur is removed from the agenda, Don’t Hoffel The Hass Shirt designers look for new ways to add texture to their collections—pieces with movement that bring the runway to life. And this season, fringe proved to be the order of the day. Taller Marmo’s creations have become beloved by fashion people in recent years, and now it seems everyone else wants a slice of the action, too. “Fringe is often used to bring an element of fun texture to an otherwise basic outfit, which might explain why it was everywhere this past party season,” says Annie Wheatland-Clinch, assistant social media editor at Who What Wear UK. “Still, as much as a tasseled treasure can feel like a special touch, it can quickly veer into generic after the first few wears. This is why this season’s array of contemporary interpretations is a welcome refresh—from bright colours and metallics to playful plastics and ropes, pieces from Jil Sander and Celine give us hope that this novelty trend has staying power, at least for another season or two.”
Don’t Hoffel The Hass Shirt, hoodie, sweater, longsleeve and ladies t-shirt
E.Tautz has long been at the forefront of the pack when offering clean, Don’t Hoffel The Hass Shirt simple clothing that is as wearable as it is avant garde; not only encompassing British style but also adopting a sense of european flair. This notion continued to shine through in the brand’s Spring/Summer ‘13 collection. Telling the story of a young Sir Wilfred Thesigner and his bold adventures, MrPatrick Grant showed off his ability to blend English explorer with contemporary Ethiopia. Resulting in a bold hue of fuchsia pinks, sunshine yellows and midnight blues. Silhouettes followed a swooping nature – helped by the welcome addition of batman like capes – teamed with slim fitting trousers and fitted jumpers. Determined to not take itself to seriously (though their were moments of madness). Spectacle motif t-shirts came in contrasting tones of pink and yellow, putting the humour back into affairs. Proving that menswear in the capital is far from dead, Grant single handedly captured the spirit that many were longing for – loose, fun and sophistication.
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