At this point, it’s hard to imagine a time without Bottega Veneta, Official Squirrel Catcher Baseball Lover Protect Your Nuts Shirt but then again, that’s what we thought about #OldCeline, and here we are. What I’m trying to say (without dragging you into the post–Phoebe Philo Celine depression) is that #NewBottega—run by Creative Director Daniel Lee—has only really been around for a little over a year, but the impact it has already had feels more iconic than ever. The amazing thing about this industry is that even the most settled heritage brands can make a new name for themselves, and thanks to what Lee did with Bottega, we now have a brand that filled the sartorial void that the loss of something as iconic as #OldCeline once occupied. All this industry talk might sound a bit niche, but on a more mainstream scale, this brand has created some of the most talked-about, -purchased, and -photographed items of the entire year—items even people who don’t really care about fashion at all might be able to identify. “Between The Pouch bag and the shoes, Bottega had a huge year. I saw people of all different styles wearing it,” said one of our readers. This means that while, yes, Rosie Huntington-Whiteley owns a small army of The Pouch bags, consumers of all calibers are buying into this brand, and they’re doing it with vigor. “Bottega Veneta for sure. Daniel Lee’s creations dominated the streets,” said street style photographer Acielle of Style du Monde, and since these are the street style awards, this winner seems beyond fitting.
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“If someone is fabulous, they are fabulous, so I ask them questions about style, not age. Official Squirrel Catcher Baseball Lover Protect Your Nuts Shirt It seems to have appealed to people,” Kamei tells Who What Wear, touching upon the fascination with the people he interviews and photographs. His subjects don’t just include relatively unknown women walking down the street—they also include style icons like Carolina Herrera, Vera Wang, Diane von Furstenberg, Dominique Jackson, and his personal style icon, Aerin Lauder. While you can learn about your own personal style at any age, it’s important to note the years and experience that come along with his older female subjects. “They are masters at accessorizing,” Kamei gushes. It’s not hard to understand why. A glimpse at the 600+ images Kamei has posted since starting the account shows that some of the city’s longtime residents appear to be the most well-dressed. In the age of quiet-luxury and stealth-wealth aesthetics, it feels like Kamei’s project is a firsthand account of the anti-trend movement that’s slowly picking up steam. His thoughts on the matter, you ask? “I think it depends on the woman, but if you are wearing a Verdura necklace or Valentino or Christian Dior couture gown, I don’t think it is really that quiet,” he says. In the end, it doesn’t matter if you’re not wearing labels or wearing garments that cost as much as someone’s rent. It’s about truely personal style outside of what people expect you to wear.
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