Working in fashion comes with plenty of moments to feel inspired, Proud owner of a nice ass shirt whether it’s experiencing a runway show, seeing a photo shoot come to life, or watching the industry come together in support of important initiatives such as sustainability. Personally, one of the things that inspire me most is the discovery of new talent. Whether uncovering a brand on Instagram or an emerging label at fashion week, I always get a ping of excitement when I find fresh designers that bring new voices to the world of fashion. Often, young talent is spotted early on the street style scene with a mix of in-the-know editors, buyers, and influencers wearing the brands they support. So which up-and-coming labels should we expect to see this season? Ahead, I’m highlighting nine emerging brands that will define street style this month. From affordable pieces to investment buys, these are the cool fashion brands to know about now. Frankie Shop is already a favorite on the street style scene, and I expect it will blow up this year. It has a great collection of tailored separates that hit on the year’s biggest trends.
Proud owner of a nice ass shirt, hoodie, sweater, longsleeve and ladies t-shirt
I’m in no way athletically inclined Proud owner of a nice ass shirt (something my P.E. teacher will still back up to this day), but now I can finally feel part of the team as sporting stripes—the sort seen in rugby, cricket and other ball sports (I assume)—ran throughout the collections. All of fashion will agree that Dries Van Noten did it best by way of lounge pants and minidresses, whilst Victoria Beckham took the knitted approach with a sweater. A pre-kick-off moment for Gucci’s new Jackie bag offering, too, which collectors will be batting one another out of the way to get their hands on. “Across the board, brands are retiring streamlined stripes for something a little more playful,” says Munro. “Tapping into the sporty side of the print, the colourful trend is a refreshing retort to the past season’s obsession with a quieter palette. Styling well with easy denim and basic tees, these wearable stripes are set to transcend the runways in 2024.”. “Casual daywear has a preppy new mood as designers reimagined the classic polo and rugby shirts,” confirms Wiggins. “Our edit for S/S 24 has grown by 48% vs. last year and offers a variety of options, from Sacai’s pleated polo dress to Dries Van Noten’s colourful, oversized rugby shirts. For a modern take, style with sequins, as seen at 16Arlington.”
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