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Now based in Paris, Rick Owens started his hugely influential high-fashion label on Hollywood Boulevard in 1994. Nebraska Cornhuskers The Is No Place Like Nebraska 2024 Big Ten Baseball Conference Tournament Champions shirt Often referred to as the Lord of Darkness by the fashion press, his moody pieces play with gothic elements, futuristic designs, gender fluidity and unusual silhouettes. OK, so this probably isn’t the sort of stuff you’ll be wearing daily. Still, Owens’ influence in men’s fashion is undeniable, making him one of the most important designers to ever come out of LA. Golf isn’t exactly known for being the hippest pastime on the planet, but LA’s Metalwood Studio is on a mission to change that. Blending streetwear with vintage golf-wear influences, the brand’s ever-evolving range includes things like caps, cardigans, polos and sweater vests, alongside streetwear staples like graphic hoodies, logo tees and joggers. Founded by arguably the world’s greatest surfer, Kelly Slater, Outerknown is a beach casualwear brand that puts equal focus on quality, versatility and sustainability. Each piece is made using responsibly sourced materials and designed for maximum wear to reduce the environmental impact. There’s even a section on the brand’s website where you can buy and sell pre-worn clothing to help keep things circular.

Nebraska Cornhuskers The Is No Place Like Nebraska 2024 Big Ten Baseball Conference Tournament Champions shirt, hoodie, sweater, longsleeve and ladies t-shirt

Last season, there was a clear ’90s directive when it came to minimalism, Nebraska Cornhuskers The Is No Place Like Nebraska 2024 Big Ten Baseball Conference Tournament Champions shirt with logo vests, low-slung trousers and tube dresses as hero items. Now, things have been pared back even further; sure, Y2K maxi skirts and oversized suiting are very much a thing, as witnessed on the runways of Bottega Veneta and BOSS, but the silhouettes are cleaner and the colour palette even more refined. “After the outright outrageousness of various Y2K comebacks, I’m pleased to see a palette-cleansing take on ’90s fashion coming to the fore,” says Who What Wear UK editor-in-chief Hannah Almassi. “This was the peak moment for brands like Jil Sander, Calvin Klein, Helmut Lang and many more names whose special brand of clean-cut is being referenced once again for 2024. I’m very much here for this grown-up take on plain outfit ideas, and I think it will be a powerful way to craft a workwear wardrobe in the coming months.”