Milan witnessed a big change, too. Gucci’s new creative director Sabato De Sarno held positions at Prada, Dolce & Gabbana and Valentino before taking on this role, American Flag I’d Rather Vote For A Felon Than a Jackass Trump T-shirt which catapulted him and his first collection for the brand into the spotlight last September. Buyers, editors and celebrities descended upon the Italian city to take in the spectacle—ask any fashion devotee without a ticket and they would likely have told you they’d give away their Birkin to have a front-row seat at this show. There’s no denying that De Sarno’s predecessor Alessandro Michele kept Gucci on the fashion map with his geek-chic sensibilities; an aesthetic that would define a moment in fashion history. Still, moments pass, and we saw De Sarno usher Gucci into a new era, one that places more value on essentials over eccentricities—a notion we’re seeing across the rest of the industry. A business built upon the customer’s desire to be seen in shiny new things will always have its issues. However, the thing that felt “new” this season was that some things just didn’t change at all. Perhaps the most noteworthy takeaway was that trends don’t seem to hold the same power that they used to. I’m generalising, of course—things get meta real fast if you so much as take a peek into the no-trends-actually-being-a-trend rabbit hole—but it feels as if creating trends for the sake of it could be a thing of the past. “The spring/summer 2024 collections have shown a continued commitment to 1990s nostalgia and the extraordinary everyday, where everyday items are elevated to exceptional levels of design and style whilst remaining chic and comfortable,” observes Net-a-Porter’s market director Libby Page. And she’s right. The market has experienced a shift of tectonic proportions in recent years where a genuine focus on quality over quantity and investing in things that last has become a priority for previously frivolous shoppers. The latest collections reflected this.
American Flag I’d Rather Vote For A Felon Than a Jackass Trump T-shirt, hoodie, sweater, longsleeve and ladies t-shirt
E.Tautz has long been at the forefront of the pack when offering clean, American Flag I’d Rather Vote For A Felon Than a Jackass Trump T-shirt simple clothing that is as wearable as it is avant garde; not only encompassing British style but also adopting a sense of european flair. This notion continued to shine through in the brand’s Spring/Summer ‘13 collection. Telling the story of a young Sir Wilfred Thesigner and his bold adventures, MrPatrick Grant showed off his ability to blend English explorer with contemporary Ethiopia. Resulting in a bold hue of fuchsia pinks, sunshine yellows and midnight blues. Silhouettes followed a swooping nature – helped by the welcome addition of batman like capes – teamed with slim fitting trousers and fitted jumpers. Determined to not take itself to seriously (though their were moments of madness). Spectacle motif t-shirts came in contrasting tones of pink and yellow, putting the humour back into affairs. Proving that menswear in the capital is far from dead, Grant single handedly captured the spirit that many were longing for – loose, fun and sophistication.
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