Milan witnessed a big change, too. Gucci’s new creative director Sabato De Sarno held positions at Prada, Dolce & Gabbana and Valentino before taking on this role, I’ll serve myself rat poison before I serve this country shirt which catapulted him and his first collection for the brand into the spotlight last September. Buyers, editors and celebrities descended upon the Italian city to take in the spectacle—ask any fashion devotee without a ticket and they would likely have told you they’d give away their Birkin to have a front-row seat at this show. There’s no denying that De Sarno’s predecessor Alessandro Michele kept Gucci on the fashion map with his geek-chic sensibilities; an aesthetic that would define a moment in fashion history. Still, moments pass, and we saw De Sarno usher Gucci into a new era, one that places more value on essentials over eccentricities—a notion we’re seeing across the rest of the industry. A business built upon the customer’s desire to be seen in shiny new things will always have its issues. However, the thing that felt “new” this season was that some things just didn’t change at all. Perhaps the most noteworthy takeaway was that trends don’t seem to hold the same power that they used to. I’m generalising, of course—things get meta real fast if you so much as take a peek into the no-trends-actually-being-a-trend rabbit hole—but it feels as if creating trends for the sake of it could be a thing of the past. “The spring/summer 2024 collections have shown a continued commitment to 1990s nostalgia and the extraordinary everyday, where everyday items are elevated to exceptional levels of design and style whilst remaining chic and comfortable,” observes Net-a-Porter’s market director Libby Page. And she’s right. The market has experienced a shift of tectonic proportions in recent years where a genuine focus on quality over quantity and investing in things that last has become a priority for previously frivolous shoppers. The latest collections reflected this.
I’ll serve myself rat poison before I serve this country shirt, hoodie, sweater, longsleeve and ladies t-shirt
If you’re looking for a surefire way to inject a touch of cool into your fall wardrobe, I’ll serve myself rat poison before I serve this country shirt or just looking to refresh your jacket collection this season, there is one outerwear style that is gaining major traction: distressed brown leather jackets. One quick glimpse at the latest street style from fashion month, and you will spot the cool jacket styled in a variety of chic ways that are guaranteed to have you beelining to your favorite store to snag one of your own. Just picture yourself layering on a perfectly worn-in brown leather jacket that lends a cool vintage feel to your outfit right before you head out the door. Sound inviting? Keep scrolling to check out 11 outfit ideas that offer a cool take on the emerging trend, and shop each look as well as some of my top distressed brown leather jacket picks of the moment. This Copenhagen Fashion Week attendee layered her worn-in brown leather moto jacket over a textured turtleneck sweaterdress, complete with wraparound sunglasses, black knee-high boots, and a textured bag.
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