I’ll resist the temptation to quote perhaps the most famous line in fashion-themed cinematic history for the second time in this trend report, Alice Cooper For President A Troubled Man For Troubled Times T-shirt but let’s just say florals are hardly revolutionary when it comes to the warmer months. At least they weren’t until designers decided to double down on the trend and give it the gusto it has long been craving with a new take on blooms. We spotted a plethora of pretty 3D floral embellishments across plenty of collections (how gorgeous are Zimmermann’s waterfall petals?), as well as flowers so giant, they’re giving Alice in Wonderland-levels of psychedelia. “Spring/summer 2024 has moved the conversation so far forward that ditsy prints have left the chat and now we’re on to big, bad blooms,” says Farrell. “Imagine yourself submerged into a three-dimensional garden of plump peonies and trails of forsythias, and you’re a little closer to this year’s take on the ubiquitous print. Embellishment, embroidery and saturated colours are employed to help bring this living garden to life (and in the case of Balmain and Cecilie Bahnsen, you can expect bouquet detailing so real you can almost smell it). In short, 2024 is the year that florals are taking root.”
Alice Cooper For President A Troubled Man For Troubled Times T-shirt, hoodie, sweater, longsleeve and ladies t-shirt
Drawing inspiration from a large Baroque marble sculpture by Italian artist Gian Lorenzo Bernini, Martine Rose played with proportion and size throughout her SS13 shown at London Collections: Men. Alice Cooper For President A Troubled Man For Troubled Times T-shirt Not one known to play by the rules, Rose showcased a selection of oversized bleached denim and an array of unconventional orange and blue shirts, jumpers and jackets. The identity of the wearer was explored in embroidered masks, whilst garments where altered to fit the models, underpinning the street wear uniform the brand has become renowned for.
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