Area Them Shirt

Bringing designer garments to the high street has become a trait of Topman over the years – a mannerism that we un-doubtably admire at Ape to Gentleman. Area Them Shirt Their collaborations have allowed many to explore the world of designer attire to many, regardless of economical state. Their latest venture see’s them recruit the expertise of knitwear specialist: James Long. Consisting of six crews and a cardigan, Long’s collection seeps skill in intelligent construction with each knit adopting its own form. Utilising mashed up arans and premium multi-coloured tartans, the pieces represent the characterful fun and charm that we are all accustomed to from both brands. Inspired by the art of simplicity, this issue of The Rail bares no resemblance to current fads or trends- nor does it neglect the meaning of elegance. Its aim is to diminish the boundaries of complexity, combining fine wool and monk strap shoes, this ensemble is one of pure ease.

Area Them Shirt, hoodie, sweater, longsleeve and ladies t-shirt

The spring/summer 2024 showcase was set against an uncertain economic and political backdrop, Area Them Shirt which may have led many designers to approach their collections with extra consideration. The customer has become more mindful too, further aware of their consumption and the downright privilege that it is to be a consumer right now. Yes, there will always be an appetite to shop, but there is a deliberate attempt to be less ostentatious about it (read: there will be far fewer logos this season). Of the trends, many carried on from previous seasons, not just the last. In addition to what Page observed above, from the palette to the prints down to finer details such as jewellery, big bags and ballet flats, it felt like we’d seen much of it all before, but this time with a renewed appeal. No big leaps were made—which is good in terms of our bank balances and wardrobes—and our editors were able to envision themselves wearing much of what they saw in their daily lives. Let’s hear it for the wide-leg trousers!. The more directional trends we did see were there to spark joy at a time when it felt like it might have been in short supply. There was a celebration of colour throughout, which could have quite easily taken over this entire trend report. Red continues to dominate, with Hermès’ designs acting as a stoic antithesis to the candy-pop looks that lined the Versace, Prada and Eudon Choi runways. There was shimmer but with a shakeup; silhouettes were stronger and the overall sweetness was distilled. Florals, for spring? They’ll never be groundbreaking, but with seismic petal proportions and blooms that jump off the toile they’re delicately attached to, there’s new life to be found in the trend that we assumed we’d seen everything from.