Known for his strong use of fabrication and colour, Bud Light shirt Jonathan Saunders has proved that men need not fear the backlash of strong shades. Using his expertise in precision cutting and wise patterning he has conjured up another sweltering collection consisting of finest attributes. Set in the backdrop of Elms Lester’s painting room the collection was awash with dashes of yellows, forest greens and ocean blues. Those of which stood out most within the soft open air, seamlessly blending together, the designers furious use of pattern. It was this very element that was the most touching, within the simpler use of pinstripe lay the more complex use of dots. Laid out in a spectrum of shades, the inspiration for this for this was Op artist Victor Vasarely who was famous for using the symbols in his many pieces of work. They almost helped bolster the under layers of looks – honey comb texturing suddenly felt more vibrant, as did the circular shades. This was a stride towards the future – belted coats with aromatic finishes teamed up with fine knits in a display of sheer craft and exuberance.
Bud Light shirt, hoodie, sweater, longsleeve and ladies t-shirt
Last season, there was a clear ’90s directive when it came to minimalism, Bud Light shirt with logo vests, low-slung trousers and tube dresses as hero items. Now, things have been pared back even further; sure, Y2K maxi skirts and oversized suiting are very much a thing, as witnessed on the runways of Bottega Veneta and BOSS, but the silhouettes are cleaner and the colour palette even more refined. “After the outright outrageousness of various Y2K comebacks, I’m pleased to see a palette-cleansing take on ’90s fashion coming to the fore,” says Who What Wear UK editor-in-chief Hannah Almassi. “This was the peak moment for brands like Jil Sander, Calvin Klein, Helmut Lang and many more names whose special brand of clean-cut is being referenced once again for 2024. I’m very much here for this grown-up take on plain outfit ideas, and I think it will be a powerful way to craft a workwear wardrobe in the coming months.”
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