I’ll resist the temptation to quote perhaps the most famous line in fashion-themed cinematic history for the second time in this trend report, Deer Creek Music Center Shirt but let’s just say florals are hardly revolutionary when it comes to the warmer months. At least they weren’t until designers decided to double down on the trend and give it the gusto it has long been craving with a new take on blooms. We spotted a plethora of pretty 3D floral embellishments across plenty of collections (how gorgeous are Zimmermann’s waterfall petals?), as well as flowers so giant, they’re giving Alice in Wonderland-levels of psychedelia. “Spring/summer 2024 has moved the conversation so far forward that ditsy prints have left the chat and now we’re on to big, bad blooms,” says Farrell. “Imagine yourself submerged into a three-dimensional garden of plump peonies and trails of forsythias, and you’re a little closer to this year’s take on the ubiquitous print. Embellishment, embroidery and saturated colours are employed to help bring this living garden to life (and in the case of Balmain and Cecilie Bahnsen, you can expect bouquet detailing so real you can almost smell it). In short, 2024 is the year that florals are taking root.”
Deer Creek Music Center Shirt, hoodie, sweater, longsleeve and ladies t-shirt
Combining the much loved Desert Boot and Wallabee, Deer Creek Music Center Shirt shoe specialist Clarks has collaborated with some of the most iconic brands in fashion and music to create a selection of designs for their latest A/W collection. In celebration of 40 years of the iconic Desert Trek, the new range is the ultimate commemoration of a truly timeless piece of footwear. Featuring three special edition shoes, with collaborations from the likes of Harris Tweed and Trojan Records, the collection includes the Trojan Trek, Jaguar Shoes Collective, Rocky Mountain Featherbed, Velour and Harris Tweed. With a shoe for just about every occasion, the collection is a refreshing new twist on a timeless classic that, thankfully, stays true to the Clarks Originals heritage.
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