I’ll resist the temptation to quote perhaps the most famous line in fashion-themed cinematic history for the second time in this trend report, D Russ Wearing Osu Brutus Buckeye Logo Shirt but let’s just say florals are hardly revolutionary when it comes to the warmer months. At least they weren’t until designers decided to double down on the trend and give it the gusto it has long been craving with a new take on blooms. We spotted a plethora of pretty 3D floral embellishments across plenty of collections (how gorgeous are Zimmermann’s waterfall petals?), as well as flowers so giant, they’re giving Alice in Wonderland-levels of psychedelia. “Spring/summer 2024 has moved the conversation so far forward that ditsy prints have left the chat and now we’re on to big, bad blooms,” says Farrell. “Imagine yourself submerged into a three-dimensional garden of plump peonies and trails of forsythias, and you’re a little closer to this year’s take on the ubiquitous print. Embellishment, embroidery and saturated colours are employed to help bring this living garden to life (and in the case of Balmain and Cecilie Bahnsen, you can expect bouquet detailing so real you can almost smell it). In short, 2024 is the year that florals are taking root.”
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Chinese designer Xander Zhou chose London Collections: Men as the destination for his first show in the capital. D Russ Wearing Osu Brutus Buckeye Logo Shirt Surrounded by a wealth of young up and comers, the young creative was among the cream of the crop this year. Demonstrating a fresh and unhampered display of fluent wearable clothing. Entitled Fleurdelism, the collection was inspired by the great outdoors; a theme that acted as a spacial reenactment for the attire to follow. Outerwear was baggy and fine tuned, Mr Zhou encased his muses in a protective armour of overcoats, shielding them from the realms of the outside world. In sharp notes of black and white, the opening eradicated all thoughts of extremism. His freedom of expression was evident after the all white affair, leading to stinging shots of red silk. Some of which was woven together in patterns that were representative of tree barks and cracks in the ground – a humbling dose of reality.
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