Drumroll, please… there’s a new trend that’s reigning “supreme” among teenagers. Los Angeles Dodgers Grandmas The Only Ones Who Can Scream Louder Than The Umpire Shirt According to a recent survey conducted by Piper Jaffray, teens are very much into streetwear labels—i.e., Supreme, Adidas, and Vans, to name a few—and hence, the streetwear trend (more info about the history of streetwear can be found here). As Business of Fashion reported from the survey, the demand for clothing and shoes that give off that classic “street” feel has skyrocketed. “Adidas cracked the top 10 for the first time among teens … while Supreme rose from 10th place last fall to 7th in the latest survey,” per BoF. In the footwear group, Vans saw the biggest increase, jumping “from the preferred choice of 9% of teens a year ago to 16% in the spring survey.”. The reason behind these gains that are particularly in the footwear category? Erinn Murphy, senior research analyst at Piper Jaffray and co-author of the report, shared with BoF that “both Vans and Adidas have this ‘open-source’ platform where they allow pop culture to help guide and influence how they are positioned with the consumer today. Having a very collaborative environment when it comes to the softer side of brands is very important.”
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Comfort is more than a trend—it’s a state of mind. Los Angeles Dodgers Grandmas The Only Ones Who Can Scream Louder Than The Umpire Shirt For many of us, the relaxed vibes we get from wearing our favourite loungewear is something we’d very much like to carry into other aspects of our wardrobes, and spring/summer’s exploration of drapery is the key. “It’s no wonder that draped, ruched and artfully pleated fabrics continue to dominate the fashion arena,” says Almassi. “They are the true definition of comfortable, flattering clothes because they flex and change to suit the wearer, working around the curves of a body or adding shape where it might be desired. Not only that, but there’s always something reminiscent of romantic times of yore; Grecian goddesses, beautifully carved marble statues and swathes of Victorian taffeta come to mind, and I can’t help but fall in love with the charm of it all.”. Fashion likes to work in extremes. Typically, you have the overtly oversized and the impossibly teeny tiny, and everything in between is something of a footnote. For the past few seasons, including spring/summer 2024, the former has reigned in terms of bags. “Whilst there will always be a place for the fantastical on the runway, there’s been a recent emphasis on wearability in fashion. From loose, wide-leg trousers to the rise of the flat shoe, combining style and function has become the order of the day for many of our favourite designers,” notes Alexander. “For the new season, designers demonstrated that wearability has diffused to accessories, too. Bottega Veneta plumped up its iconic intrecciato weave to a new, dominating shape, whilst Max Mara took practicality to heart with multi-storage solutions on its arm candy. It’s time to rejoice, over-packers, as both Tibi and The Row declared that even the humble clutch can be supersized.”. “In 2024, the anti-gym bag—oversized totes, weekenders, and mesh shopping bags—will be our new, versatile companions,” confirms Page. “Keep an eye out for Bottega Veneta’s luxurious basket bag—a true gem.” To further this point, Lyst also reports that searches for tote bags increased by 230% in the four weeks following Fashion Month.
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