Drumroll, please… there’s a new trend that’s reigning “supreme” among teenagers. Hawk Tuah Messy Bun Meme shirt According to a recent survey conducted by Piper Jaffray, teens are very much into streetwear labels—i.e., Supreme, Adidas, and Vans, to name a few—and hence, the streetwear trend (more info about the history of streetwear can be found here). As Business of Fashion reported from the survey, the demand for clothing and shoes that give off that classic “street” feel has skyrocketed. “Adidas cracked the top 10 for the first time among teens … while Supreme rose from 10th place last fall to 7th in the latest survey,” per BoF. In the footwear group, Vans saw the biggest increase, jumping “from the preferred choice of 9% of teens a year ago to 16% in the spring survey.”. The reason behind these gains that are particularly in the footwear category? Erinn Murphy, senior research analyst at Piper Jaffray and co-author of the report, shared with BoF that “both Vans and Adidas have this ‘open-source’ platform where they allow pop culture to help guide and influence how they are positioned with the consumer today. Having a very collaborative environment when it comes to the softer side of brands is very important.”
Hawk Tuah Messy Bun Meme shirt, hoodie, sweater, longsleeve and ladies t-shirt
As a fashion editor, I take pride in my unmatched skill when it comes to spotting emerging style. Hawk Tuah Messy Bun Meme shirt For years, I’ve profiled young designers and followed on-the-rise trends so often that I can practically do it in my sleep. While it’s taken me years to refine my spidey senses on what makes something in the style zeitgeist feel fresh and exciting, it’s different to actually experience firsthand something and realize, “Yep, I was right all along.” Case in point: There’s no other city quite as fashionable as Seoul, South Korea. This season, Seoul Fashion Week and its dominating street style felt like a breath of fresh air in an otherwise oversaturated celebrity-fueled street style world. This editor has a few predictions as to why. Perhaps it’s the unadulterated, unfiltered style guests parade around the city in. Most likely, it’s the fact that they’re not even trying to look cool, but somehow, they do. Whether or not we’d openly admit it on Zendaya’s internet, we’re all guilty of picking out an outfit simply because it’s what we should wear and what we know we’ll get photographed in. After all, the telltale sign of street style success during any fashion week is by posting a watermarked Getty Images professional photo on your Instagram feed. Just as much as Seoul Fashion Week and its impressive roster of South Korean designers was a feast for the eyes, the real beauty within the emerging fashion capital lies within the people itself. From ultra-trendy metallic cargo pants to tried-and-true street style staples, here’s all the outfit inspiration you need to see straight out of Seoul Fashion Week and its headquarters at the Dongdaemun Design Plaza.
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