311 June 29 2024 Red Rocks Amphitheatre Morrison CO T-shirt

One of the most rewarding aspects of my job is overseeing our monthly street-style photo shoots. 311 June 29 2024 Red Rocks Amphitheatre Morrison CO T-shirt For over a year, we’ve closely documented the stylish goings-on of people around the country. From the inherently cool ensembles styled out on the cobbles of Brick Lane in London to the layered-up looks captured in the narrow, winding streets of Edinburgh’s Old Town, spotlighting what people are really wearing in real-time has become a passion of mine, one that gives me significantly more satisfaction than scrolling on social media. That might come with its fair share of entertainment value, but there’s only so much that I can take away from the outfits snapped through a filtered lens. If I want to adopt a look for myself or add something similar to my wardrobe, I like to take those cues from people who have dressed just for the sheer love of it, not solely for their feeds. This brings me to our next street-style shoot, perhaps our most exciting yet. Those familiar with my name in the byline (because—let’s face it—it’s pretty memorable) will probably be able to connect it with the majority of our French-style stories. For the entirety of my career, I’ve relished analyzing the outfits of our sartorially blessed Gallic cousins, coming up with myriad ways to mirror their formerly imitable style. When I think about it, I’ve probably written enough words on French fashion to fill a whole book. (That’s a project for another day, perhaps.) So you can imagine my sheer delight when the Who What Wear team asked me if I’d want to take a more acute look at the style of French women in the South of France by way of our very own street style shoot. As a self-confessed Francophile, I was excited to see the summer style of the South of France’s inhabitants.

311 June 29 2024 Red Rocks Amphitheatre Morrison CO T-shirt, hoodie, sweater, longsleeve and ladies t-shirt

Fashion Month has departed from its second stop of the season: London. 311 June 29 2024 Red Rocks Amphitheatre Morrison CO T-shirt Now that the shows have wrapped up, we’re taking a moment to download you on what everyone wore to and from. Each fashion week, we expect to see editors, bloggers, and celebrities wearing some of the most over-the-top outfits to and from the shows, but in London, this season, the street style scene overwhelmingly took a more practical approach, and it honestly felt like a breath of fresh air. We noticed so many showgoers wearing more basic (and dare we say “boring”) fashion items like crisp Oxford shirts, cool trench coats, and smart loafers that they styled in the most creative ways. Practicality is becoming more important in fashion these days, and Londoners have definitely taken note. Keep scrolling to see the looks that caught our attention and shop the six basic items we saw from the London Fashion Week street style set.