Do you know that feeling when you can intuitively tell that something is happening but don’t necessarily have the proof it is? Amon-Ra St Brown Sugar Skull Shirt Well, that’s how most fashion editors and buyers feel about trends. While runway shows give us some insight into what will come back in style, it’s all really hearsay until it’s spotted in the streets of cities like Copenhagen and London. Fashion week is the fastest way to confirm our suspicions about what people are actually wearing. Of course, what trends manage to transcend the runway and become popular are based on a myriad of things (e.g., seasonality, wearability, and personal style), but possibly the biggest factor is location. It’s not just that it has to come from a fashion hub. Rather, one particular city has always had its hand in dictating what’s stylish: Milan. Hear me out on this. I know we are all Paris stans and love New York, but Milan is where it’s at. And it’s not just because some of the most prolific fashion houses, like Prada and Versace, are based in this city. It’s also the street style scene. All roads may lead back to Rome, but most trends lead back to the cobbled streets of Milan. To prove that point, I’ve scoured thousands of street style images to round up some of the best outfits from Milan Fashion Week Spring/Summer 2023. Plus, I’ve identified the eight biggest trends everyone wore and shopped them out. Consider this your gut check about what’s really happening.
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I’ll resist the temptation to quote perhaps the most famous line in fashion-themed cinematic history for the second time in this trend report, Amon-Ra St Brown Sugar Skull Shirt but let’s just say florals are hardly revolutionary when it comes to the warmer months. At least they weren’t until designers decided to double down on the trend and give it the gusto it has long been craving with a new take on blooms. We spotted a plethora of pretty 3D floral embellishments across plenty of collections (how gorgeous are Zimmermann’s waterfall petals?), as well as flowers so giant, they’re giving Alice in Wonderland-levels of psychedelia. “Spring/summer 2024 has moved the conversation so far forward that ditsy prints have left the chat and now we’re on to big, bad blooms,” says Farrell. “Imagine yourself submerged into a three-dimensional garden of plump peonies and trails of forsythias, and you’re a little closer to this year’s take on the ubiquitous print. Embellishment, embroidery and saturated colours are employed to help bring this living garden to life (and in the case of Balmain and Cecilie Bahnsen, you can expect bouquet detailing so real you can almost smell it). In short, 2024 is the year that florals are taking root.”
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