I scream, you scream, Chiara Oliver I Love Chiara T-shirt we all scream for flat shoes! Whilst I won’t go as far as to say that heels are redundant this season, the spring/summer runways felt like a collective celebration of flats. Where slip dresses might have been styled with strappy sandals, we saw brogues tag in. Ballet flats have ruled the footwear roost for the last 365 days and their appeal is showing no signs of waning, as evidenced by Prada, Chanel and Fendi. Having spent the first few years of my career teetering around London in constricting and crippling heels just because they felt “fashion”, the way designers have adopted the flat is more profound than it might otherwise seem. “Fashion’s obsession with ballet flats and mary janes is set to continue well into the new year, but for S/S 24, luxury brands are kicking things up a notch,” says Lyst’s content editor Morgane Speed. From Loewe’s crystal-encrusted version to Fendi and The Attico’s jewellery-like detailing, these are more than just shoes; they’re works of art.”. “Flat shoes continue to dominate, especially in sheer mary jane and ballet styles—+110% vs. last year,” continues Liane Wiggins, head of womenswear at Matches. “Mesh is still the must-have fabric of the summer, with brands such as Khaite, Le Monde Beryl and Emme Parsons leading the demand. We predict The Row’s unexpected take on the trend with its runway jelly shoe will be a cult item this summer.”. “If ever there’s a moment for comfort, you can be sure to count me in,” adds Rebecca Rhys-Evans, Who What Wear UK branded content editor. “And of all the comfort-inducing trends, flat footwear is the one that I’m most up for. Y2K and the “indie sleaze” renaissance have reignited our love of ballet flats in all their forms, and rest assured they’re not going anywhere for S/S 24. Pastel or Prada, embellished or adorned with bows, when it comes to our shoes we’re embracing new heights this season, and boy are our heels happy about it.”
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The spring/summer 2024 showcase was set against an uncertain economic and political backdrop, Chiara Oliver I Love Chiara T-shirt which may have led many designers to approach their collections with extra consideration. The customer has become more mindful too, further aware of their consumption and the downright privilege that it is to be a consumer right now. Yes, there will always be an appetite to shop, but there is a deliberate attempt to be less ostentatious about it (read: there will be far fewer logos this season). Of the trends, many carried on from previous seasons, not just the last. In addition to what Page observed above, from the palette to the prints down to finer details such as jewellery, big bags and ballet flats, it felt like we’d seen much of it all before, but this time with a renewed appeal. No big leaps were made—which is good in terms of our bank balances and wardrobes—and our editors were able to envision themselves wearing much of what they saw in their daily lives. Let’s hear it for the wide-leg trousers! The more directional trends we did see were there to spark joy at a time when it felt like it might have been in short supply. There was a celebration of colour throughout, which could have quite easily taken over this entire trend report. Red continues to dominate, with Hermès’ designs acting as a stoic antithesis to the candy-pop looks that lined the Versace, Prada and Eudon Choi runways. There was shimmer but with a shakeup; silhouettes were stronger and the overall sweetness was distilled. Florals, for spring? They’ll never be groundbreaking, but with seismic petal proportions and blooms that jump off the toile they’re delicately attached to, there’s new life to be found in the trend that we assumed we’d seen everything from.
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