Long Taoran, A vamp in the night by Nirvana shirt an art collector, traveled from Beijing to attend Frieze. While she scouts art from around the world for collection, her visit to the fair marks her first time in L.A. The collector leaned on laid-back staples—New Balance sneakers, Margiela side-slit jeans, and a blazer and bag from Lemaire. “You need to be comfortable to walk around the whole day,” says Long. “I love really unique things.” On the other side of the trending coin, art people just like to dress for themselves, regardless of what’s “in.” Case in point, Claude d’Avoine, creative director and Frieze London head of design. For a day of browsing through exhibits with fashion publicist Bradley Jacobs, d’Avoine wore custom-made floral pants from a local designer with vintage accessories. A more surprising observation of the day: Artsy people love cowboy hats. One of the most marvelous hats we encountered belonged to visual artist Arielle Pytka. In custom-made python pants and stacks of statement silver rings (pieces she’s accumulated over the years), Pytka’s outfit stood out among the sea of The Row separates and Gucci loafers. “I ride horses a lot, and my dad lived in Santa Fe for many years, so I was exposed to a lot of Western culture,” she says. Along with a Rick Owens sweater and a big-buckle belt gifted by a friend, the artist completed her outfit with special cowboy boots from Pskaufman. “He’s a local designer in L.A., and he hand-makes all of his boots. They’re incredible,” she adds.

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The notion of florals is normally identified with the coming of spring, A vamp in the night by Nirvana shirt but this fall, expect to see the popular print presented in a way that even Wednesday Addams would be in support of. Floral prints don’t always have to be perceived as “girly,” as designers such as Miu Miu, Gucci, and even Topshop are churning out this familiar print with a gothic-meets-grunge vibe that we’re very excited about. With Halloween and Thanksgiving around the corner, harnessing darker hues just makes sense, doesn’t it? Thanks to the overwhelming amount of street style pictures and shoppable products to prove it, wearing floral prints in darker shades is officially a trend. Anticipate opaque ruffled blouses, delicate maxi dresses, and shoes that are almost too gorgeous to take out of the box, to grace your closets this fall as you embrace your dark side once and for all this season.