With brands of such caliber as Prada, Bottega Veneta, Ferragamo, Max Mara, Tom Ford, and Gucci on the calendar, Btnhresurrection Black Bone Thugs N Harmony T-shirt Milan Fashion Week will always be attended by the elite of the fashion world, meaning that the outfits worn during it every season are held to a very high standard. Even so, never does the street style in the pit stop before Paris ever disappoint—never. This time around was hardly an exception to the rule. Street style in Milan always runs the gamut from bold and extravagant to utterly nonchalant and timeless, with many invited guests arriving at shows dressed in at least one piece from whatever brand’s event it is that they’re attending that hour. There’s subtlety in the form of impeccable tailoring as well as plenty of risqué behavior—think short shorts and sheer details. Because of that, the biannual get-together always results in a bevy of styling ideas around those previous-season runway items that we’ve been saving up for months to purchase, be it a pair of satin Prada pumps or a Ferragamo handbag. Basically, it’s a fashion person’s treasure trove, and as Milan’s number one fan, I’m here to share the most valuable findings from the week’s outdoor fashion before Paris goes and steals the spotlight. Scroll down to find out which seven trends made the biggest splash (it rained, like, a lot) during the fall/winter 2024 shows in Milan. When I think of heavy satin, I always recall a train-clad micro-miniskirt from Prada’s S/S 22 collection, but following last season’s seemingly never-ending use of the fabric—with appearances at Altuzarra, Prada, Sportmax, Tory Burch, and more—that mini has some competition. Nowhere was that more obvious than outside of Sportmax and Prada during Milan Fashion Week, where dangerously pretty satin dresses, shoes, and more were on full display.
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I’ll resist the temptation to quote perhaps the most famous line in fashion-themed cinematic history for the second time in this trend report, Btnhresurrection Black Bone Thugs N Harmony T-shirt but let’s just say florals are hardly revolutionary when it comes to the warmer months. At least they weren’t until designers decided to double down on the trend and give it the gusto it has long been craving with a new take on blooms. We spotted a plethora of pretty 3D floral embellishments across plenty of collections (how gorgeous are Zimmermann’s waterfall petals?), as well as flowers so giant, they’re giving Alice in Wonderland-levels of psychedelia. “Spring/summer 2024 has moved the conversation so far forward that ditsy prints have left the chat and now we’re on to big, bad blooms,” says Farrell. “Imagine yourself submerged into a three-dimensional garden of plump peonies and trails of forsythias, and you’re a little closer to this year’s take on the ubiquitous print. Embellishment, embroidery and saturated colours are employed to help bring this living garden to life (and in the case of Balmain and Cecilie Bahnsen, you can expect bouquet detailing so real you can almost smell it). In short, 2024 is the year that florals are taking root.”
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