The resurgence of ’90s fashion has resulted in a truly mixed bag of emotions. Andy Murray signature He Came He Served He Conquered Thank You For The Memories t shirt While the ’90s can be credited with providing us with now-favorable slip dresses and kitten heels, there’s also a raft of trends we’d like to keep in the past. After reaching out to the rest of the Who What Wear team, we reminisced about all the pieces we used to be so proud to own but can’t imagine ever wearing again (we think), as well as the celebrity looks we’d happily revisit time and again. Just when you think all of the possible forgotten looks from the 1990s have remained hidden, along comes another one. How much do you want a really ridiculously small right now? And how much better would it be if it had tiny handles and was rendered in silk-satin (see Kate Beckinsale below)? Or what about those ’90s Kate Moss images you come back to time and again for inspiration on what to wear on a night out? We’ve recently rediscovered a love for old-school SJP and combat trousers, too. The revivals are coming in thick and fast, people. Thick and fast. Keep scrolling for our guide to the ’90s fashion items, trends, and combinations we wore to death and then forgot about until now.
Andy Murray signature He Came He Served He Conquered Thank You For The Memories t shirt, hoodie, sweater, longsleeve and ladies t-shirt





Having analysed the spring/summer 2024 fashion trends for months now (literally), Andy Murray signature He Came He Served He Conquered Thank You For The Memories t shirt I’m here to tell you about the ones that are genuinely wearable and will truly affect your wardrobe for the next six months (and beyond, if I have anything to do with it). There’s a lot to talk about for S/S 24, but this hasn’t always been the catwalk way. If all the world’s a stage, Fashion Month has long been the costume cupboard—a trove of froth and tulle, sparkle and glitter designed to catch the eye and hold it. A dressing-up box that, although delightful and entertaining to lose yourself in, doesn’t always hold up in reality. This isn’t necessarily a bad thing—we could all use some fabulous escapism from time to time—but, ultimately, when you venture out from the sanctity of your wardrobe, you need to be able to live in these creations. At least in the physical realm—we’ll get into the virtual later. For spring/summer 2024, I have to applaud designers for creating collections that, yes, hold beauty, but also have a place in the everyday. But first, let’s travel back to September and October of last year and reflect on how things unfolded. Across the four fashion capitals—New York, London, Milan and Paris—a total of 299 designers showcased their collections, 19 new to the Fashion Month circuit, compared to 247 for spring/summer 2023 (credit to the fashion data analysts at Tagwalk for doing these calculations). Growth is a good thing, especially in creative industries, but I found this hard to believe, personally. Off the top of my head, I can think of a handful of designers who couldn’t secure budget to show, or whose brands were lost to greater financial struggles (I still can’t move on from the Christopher Kane-shaped hole that permeated the London schedule). With growth always comes change, and perhaps one of the biggest this season came in the form of a renunciation. Alexander McQueen’s Creative Director Sarah Burton announced that the spring/summer 2024 collection would be her last after 26 years at the brand. Burton had respectfully taken the helm after the British institution’s iconic and groundbreaking founder Lee Alexander McQueen passed away in 2010, with her subsequent collections serving as a love letter to his influence and precociousness. Cate Blanchett attended, Naomi Campbell walked and a standing ovation rang out during the final, tender moments of Paris Fashion Week.
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