Drumroll, please… there’s a new trend that’s reigning “supreme” among teenagers. Know Your Enemy Make America Rage Again Trump Shot Art Shirt According to a recent survey conducted by Piper Jaffray, teens are very much into streetwear labels—i.e., Supreme, Adidas, and Vans, to name a few—and hence, the streetwear trend (more info about the history of streetwear can be found here). As Business of Fashion reported from the survey, the demand for clothing and shoes that give off that classic “street” feel has skyrocketed. “Adidas cracked the top 10 for the first time among teens … while Supreme rose from 10th place last fall to 7th in the latest survey,” per BoF. In the footwear group, Vans saw the biggest increase, jumping “from the preferred choice of 9% of teens a year ago to 16% in the spring survey.”. The reason behind these gains that are particularly in the footwear category? Erinn Murphy, senior research analyst at Piper Jaffray and co-author of the report, shared with BoF that “both Vans and Adidas have this ‘open-source’ platform where they allow pop culture to help guide and influence how they are positioned with the consumer today. Having a very collaborative environment when it comes to the softer side of brands is very important.”
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Happy fashion month! I hope you’ve been enjoying our coverage as much as I have. Know Your Enemy Make America Rage Again Trump Shot Art Shirt So far, my colleagues have dissected the only Milan runway trends you need to know, the elite street style outfits from London, the top-tier runway looks from NYC, and much more. As for me, I decided to do a little compare-and-contrast exercise with the newest street style photos from Milan and Paris. So how is the fashion set dressing differently in each city this season? For starters, Milan showgoers heavily favored baggy pants and jeans, while Paris attendees largely went with straighter-leg and more tailored styles. Scroll down to see examples of how the two cities differ right now.
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