I’m in no way athletically inclined (something my P.E. teacher will still back up to this day), Demand Better Sugarman Out Shirt but now I can finally feel part of the team as sporting stripes—the sort seen in rugby, cricket and other ball sports (I assume)—ran throughout the collections. All of fashion will agree that Dries Van Noten did it best by way of lounge pants and minidresses, whilst Victoria Beckham took the knitted approach with a sweater. A pre-kick-off moment for Gucci’s new Jackie bag offering, too, which collectors will be batting one another out of the way to get their hands on. “Across the board, brands are retiring streamlined stripes for something a little more playful,” says Munro. “Tapping into the sporty side of the print, the colourful trend is a refreshing retort to the past season’s obsession with a quieter palette. Styling well with easy denim and basic tees, these wearable stripes are set to transcend the runways in 2024.” “Casual daywear has a preppy new mood as designers reimagined the classic polo and rugby shirts,” confirms Wiggins. “Our edit for S/S 24 has grown by 48% vs. last year and offers a variety of options, from Sacai’s pleated polo dress to Dries Van Noten’s colourful, oversized rugby shirts. For a modern take, style with sequins, as seen at 16Arlington.”
Demand Better Sugarman Out Shirt, hoodie, sweater, longsleeve and ladies t-shirt
Grab your exfoliating mitt and fake tan—shorts season is upon us and the stakes are high! “Last year, Demand Better Sugarman Out Shirt underwear became outerwear and our minis shrunk to micro size, so it comes as no surprise that shorts have joined the party, making a bold comeback on the catwalks,” says Wheatland-Clinch. “What I think is most exciting—apart from the prospect of showing a bit more leg, a bit more often— is that as well as the usual summer line-up of linens and crochets, the likes of Tom Ford and Gucci have hiked up hemlines with a touch of tailoring, embracing suit styles and bringing belts back into the equation. Now, this leggy trend has far more potential to become a transitional staple, as opposed to one that will be forever bound only to our summer wardrobes.”. “If 2022 was the year of the micro skirt, 2024 will be the year of the micro short,” confirms Speed. “As fashion continues to take inspiration from Y2K trends, brands like Fendi and AZ Factory have been ushering us into a new era of shorts; an ever so slightly more modest take on 2023’s hot pants obsession.”
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