Drumroll, please… there’s a new trend that’s reigning “supreme” among teenagers. Kamala Harris Keep Kamala And Carry On Coconut Tree Election Shirt According to a recent survey conducted by Piper Jaffray, teens are very much into streetwear labels—i.e., Supreme, Adidas, and Vans, to name a few—and hence, the streetwear trend (more info about the history of streetwear can be found here). As Business of Fashion reported from the survey, the demand for clothing and shoes that give off that classic “street” feel has skyrocketed. “Adidas cracked the top 10 for the first time among teens … while Supreme rose from 10th place last fall to 7th in the latest survey,” per BoF. In the footwear group, Vans saw the biggest increase, jumping “from the preferred choice of 9% of teens a year ago to 16% in the spring survey.”. The reason behind these gains that are particularly in the footwear category? Erinn Murphy, senior research analyst at Piper Jaffray and co-author of the report, shared with BoF that “both Vans and Adidas have this ‘open-source’ platform where they allow pop culture to help guide and influence how they are positioned with the consumer today. Having a very collaborative environment when it comes to the softer side of brands is very important.”
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The street style looks at New York Fashion Week are already setting the bar high for the spring/summer 2024 season. Kamala Harris Keep Kamala And Carry On Coconut Tree Election Shirt Minimalism has found its footing with directional twists. New silhouettes are taking hold. Flat shoes are dominating in every possible iteration. What can we expect to see more of on the best dressed style set as fashion month continues? Moda Operandi Chief Brand Officer Lauren Santo Domingo, a street style veteran, is weighing in with her essential fashion-month buys. “This season, I feel like living on the edge,” Santo Domingo tells Who What Wear. “Phoebe Philo convinced me that it is okay to wear navy and black (yes, at one point that was considered reckless), but somehow, I still held on to my belief that one could not mix metals or leathers. This season, I plan to wear black shoes with a brown belt and silver and gold stacked bangles.” The rules continue to be rewritten! Santo Domingo’s short list of exact shopping finds includes everything from the insider piece to order from the men’s section at J.Crew to must-buy early-fall items to the best edit of flat shoes on the market. Expect to see these pieces on the street style scene in Milan and Paris soon.
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