Comfort is more than a trend—it’s a state of mind. Kamala Harris 2024 For President Campaign T-shirt For many of us, the relaxed vibes we get from wearing our favourite loungewear is something we’d very much like to carry into other aspects of our wardrobes, and spring/summer’s exploration of drapery is the key. “It’s no wonder that draped, ruched and artfully pleated fabrics continue to dominate the fashion arena,” says Almassi. “They are the true definition of comfortable, flattering clothes because they flex and change to suit the wearer, working around the curves of a body or adding shape where it might be desired. Not only that, but there’s always something reminiscent of romantic times of yore; Grecian goddesses, beautifully carved marble statues and swathes of Victorian taffeta come to mind, and I can’t help but fall in love with the charm of it all.”. Fashion likes to work in extremes. Typically, you have the overtly oversized and the impossibly teeny tiny, and everything in between is something of a footnote. For the past few seasons, including spring/summer 2024, the former has reigned in terms of bags. “Whilst there will always be a place for the fantastical on the runway, there’s been a recent emphasis on wearability in fashion. From loose, wide-leg trousers to the rise of the flat shoe, combining style and function has become the order of the day for many of our favourite designers,” notes Alexander. “For the new season, designers demonstrated that wearability has diffused to accessories, too. Bottega Veneta plumped up its iconic intrecciato weave to a new, dominating shape, whilst Max Mara took practicality to heart with multi-storage solutions on its arm candy. It’s time to rejoice, over-packers, as both Tibi and The Row declared that even the humble clutch can be supersized.”. “In 2024, the anti-gym bag—oversized totes, weekenders, and mesh shopping bags—will be our new, versatile companions,” confirms Page. “Keep an eye out for Bottega Veneta’s luxurious basket bag—a true gem.” To further this point, Lyst also reports that searches for tote bags increased by 230% in the four weeks following Fashion Month.
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At this point, it’s hard to imagine a time without Bottega Veneta, Kamala Harris 2024 For President Campaign T-shirt but then again, that’s what we thought about #OldCeline, and here we are. What I’m trying to say (without dragging you into the post–Phoebe Philo Celine depression) is that #NewBottega—run by Creative Director Daniel Lee—has only really been around for a little over a year, but the impact it has already had feels more iconic than ever. The amazing thing about this industry is that even the most settled heritage brands can make a new name for themselves, and thanks to what Lee did with Bottega, we now have a brand that filled the sartorial void that the loss of something as iconic as #OldCeline once occupied. All this industry talk might sound a bit niche, but on a more mainstream scale, this brand has created some of the most talked-about, -purchased, and -photographed items of the entire year—items even people who don’t really care about fashion at all might be able to identify. “Between The Pouch bag and the shoes, Bottega had a huge year. I saw people of all different styles wearing it,” said one of our readers. This means that while, yes, Rosie Huntington-Whiteley owns a small army of The Pouch bags, consumers of all calibers are buying into this brand, and they’re doing it with vigor. “Bottega Veneta for sure. Daniel Lee’s creations dominated the streets,” said street style photographer Acielle of Style du Monde, and since these are the street style awards, this winner seems beyond fitting.
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