All of us in the t-shirt Funny Multiple Sclerosis Do Not Recommend Sclerosis Humor Awareness T-Shirt . Business would want to create a t-shirt idea that would go viral, right? Not only will it be good for our bank accounts, it’s so darn good for marketing our business, too. But trying to achieve the level of viral is a hit or miss thing. During the conceptualization of your t-shirt design, you could be so confident that it would be the talk of the town because you’ve researched enough or you just know the taste of your market by heart. However, there are lots of instances that your market would just ignore the t-shirt you expected to go viral. You really can’t tell for sure that something would sell like crazy until you’re already selling like crazy.