Working in fashion comes with plenty of moments to feel inspired, 2024 National Champions Sic ’em Smokey Baseball Shirt whether it’s experiencing a runway show, seeing a photo shoot come to life, or watching the industry come together in support of important initiatives such as sustainability. Personally, one of the things that inspire me most is the discovery of new talent. Whether uncovering a brand on Instagram or an emerging label at fashion week, I always get a ping of excitement when I find fresh designers that bring new voices to the world of fashion. Often, young talent is spotted early on the street style scene with a mix of in-the-know editors, buyers, and influencers wearing the brands they support. So which up-and-coming labels should we expect to see this season? Ahead, I’m highlighting nine emerging brands that will define street style this month. From affordable pieces to investment buys, these are the cool fashion brands to know about now. Frankie Shop is already a favorite on the street style scene, and I expect it will blow up this year. It has a great collection of tailored separates that hit on the year’s biggest trends.

2024 National Champions Sic ’em Smokey Baseball Shirt, hoodie, sweater, longsleeve and ladies t-shirt

Unisex T-Shirt

Ladies T-Shirt

Long Sleeve T-Shirt

Unisex Hoodie

Crewneck Sweatshirt

I don’t know about you, 2024 National Champions Sic ’em Smokey Baseball Shirt but some days all I want to do is put on a roomy, oversize T-shirt and call it a day—especially as I continue to WFH a few days a week. They’re inherently comfortable, cool, and easy to move around in (or hibernate in!) depending on your mood. But figuring out how to wear an oversize T-shirt without looking sloppy and “undone” can often feel tricky. The last thing you want to do is look like you’re about to go to bed. Here at Who What Wear, we fully live by the tenet that a little street style and Insta inspiration is all it takes to jump-start your imagination when it comes to trickier trends. Below we’re sharing some cool tips, tricks, and outfit ideas to help you tackle the comfy-cool basic head-on so you can still feel comfortable and look stylish at the same time.

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