Do you know that feeling when you can intuitively tell that something is happening but don’t necessarily have the proof it is? Aimsey Stay Hopeful Butterflies Shirt Well, that’s how most fashion editors and buyers feel about trends. While runway shows give us some insight into what will come back in style, it’s all really hearsay until it’s spotted in the streets of cities like Copenhagen and London. Fashion week is the fastest way to confirm our suspicions about what people are actually wearing. Of course, what trends manage to transcend the runway and become popular are based on a myriad of things (e.g., seasonality, wearability, and personal style), but possibly the biggest factor is location. It’s not just that it has to come from a fashion hub. Rather, one particular city has always had its hand in dictating what’s stylish: Milan. Hear me out on this. I know we are all Paris stans and love New York, but Milan is where it’s at. And it’s not just because some of the most prolific fashion houses, like Prada and Versace, are based in this city. It’s also the street style scene. All roads may lead back to Rome, but most trends lead back to the cobbled streets of Milan. To prove that point, I’ve scoured thousands of street style images to round up some of the best outfits from Milan Fashion Week Spring/Summer 2023. Plus, I’ve identified the eight biggest trends everyone wore and shopped them out. Consider this your gut check about what’s really happening.
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I don’t drink coffee, but something tells me I’m going to develop a caffeine addiction this season. Aimsey Stay Hopeful Butterflies Shirt Beige used to be a dirty word in fashion circles, but my, how times have changed. The main character in the quiet-luxury aesthetic, one might argue that the term itself is now dated, but its impact certainly isn’t. With plenty of neutral looks edging on the lighter, caramel side of the colour spectrum, we witnessed the shade being worn top-to-toe by models across all four cities, in every show from Michael Kors to Max Mara. “Every year, I find myself gravitating towards a particular colour which ends up playing the lead role in my wardrobe,” says Joy Ejaria, Who What Wear UK social media editor. “I’ve gone through many phases, and last year’s pink moment still occupies a fond place in my heart. But this year, I want to mute it down a little. We’ve had quite the obsession with dressing like our favourite foods—’vanilla girl’ and ‘tomato girl’ are just two examples. If you thought this trend was on its way out, then think again. This year, I and many others are taking things up a notch and turning our fashion heads to our favourite coffees. The lure of ‘latte dressing’ lies in how easy it is to create expensive-looking outfits, whatever your budget.”. “Now, don’t get me wrong, I’m fully expecting the backlash of stealth wealth and quiet luxury to begin shortly, but in terms of what people actually want to wear? They’re after items that feel realistic for their lives,” says Block. “That means black trousers that are cut just right, knitwear that looks good whether you’ve thrown it over a pair of joggers or a slip dress and a classic white shirt. Even major brands such as Versace—usually known for its mega-glam pieces— are leaning into ’90s minimalism, along with the likes of Bottega Veneta and Coach. Even though this trend has been around for a few seasons, it’s so easy to slot into any current wardrobe as it provides the timelessness that plenty of buyers are after. Similarly muted tones over at Rabanne, Carolina Herrera and Maxamillian Davis’ Ferragamo were also pushing the more ‘wearable’ concept, with the latte-dressing trend continuing from last season and well into next.”
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