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At this point, it’s hard to imagine a time without Bottega Veneta, Allergic To Children BearBarbie Since 1959 Goal Getter shirt but then again, that’s what we thought about #OldCeline, and here we are. What I’m trying to say (without dragging you into the post–Phoebe Philo Celine depression) is that #NewBottega—run by Creative Director Daniel Lee—has only really been around for a little over a year, but the impact it has already had feels more iconic than ever. The amazing thing about this industry is that even the most settled heritage brands can make a new name for themselves, and thanks to what Lee did with Bottega, we now have a brand that filled the sartorial void that the loss of something as iconic as #OldCeline once occupied. All this industry talk might sound a bit niche, but on a more mainstream scale, this brand has created some of the most talked-about, -purchased, and -photographed items of the entire year—items even people who don’t really care about fashion at all might be able to identify. “Between The Pouch bag and the shoes, Bottega had a huge year. I saw people of all different styles wearing it,” said one of our readers. This means that while, yes, Rosie Huntington-Whiteley owns a small army of The Pouch bags, consumers of all calibers are buying into this brand, and they’re doing it with vigor. “Bottega Veneta for sure. Daniel Lee’s creations dominated the streets,” said street style photographer Acielle of Style du Monde, and since these are the street style awards, this winner seems beyond fitting.

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The spring/summer 2024 showcase was set against an uncertain economic and political backdrop, Allergic To Children BearBarbie Since 1959 Goal Getter shirt which may have led many designers to approach their collections with extra consideration. The customer has become more mindful too, further aware of their consumption and the downright privilege that it is to be a consumer right now. Yes, there will always be an appetite to shop, but there is a deliberate attempt to be less ostentatious about it (read: there will be far fewer logos this season). Of the trends, many carried on from previous seasons, not just the last. In addition to what Page observed above, from the palette to the prints down to finer details such as jewellery, big bags and ballet flats, it felt like we’d seen much of it all before, but this time with a renewed appeal. No big leaps were made—which is good in terms of our bank balances and wardrobes—and our editors were able to envision themselves wearing much of what they saw in their daily lives. Let’s hear it for the wide-leg trousers!. The more directional trends we did see were there to spark joy at a time when it felt like it might have been in short supply. There was a celebration of colour throughout, which could have quite easily taken over this entire trend report. Red continues to dominate, with Hermès’ designs acting as a stoic antithesis to the candy-pop looks that lined the Versace, Prada and Eudon Choi runways. There was shimmer but with a shakeup; silhouettes were stronger and the overall sweetness was distilled. Florals, for spring? They’ll never be groundbreaking, but with seismic petal proportions and blooms that jump off the toile they’re delicately attached to, there’s new life to be found in the trend that we assumed we’d seen everything from.