Long Taoran, Almost Friday Wimbledon Streaker T-shirt an art collector, traveled from Beijing to attend Frieze. While she scouts art from around the world for collection, her visit to the fair marks her first time in L.A. The collector leaned on laid-back staples—New Balance sneakers, Margiela side-slit jeans, and a blazer and bag from Lemaire. “You need to be comfortable to walk around the whole day,” says Long. “I love really unique things.” On the other side of the trending coin, art people just like to dress for themselves, regardless of what’s “in.” Case in point, Claude d’Avoine, creative director and Frieze London head of design. For a day of browsing through exhibits with fashion publicist Bradley Jacobs, d’Avoine wore custom-made floral pants from a local designer with vintage accessories. A more surprising observation of the day: Artsy people love cowboy hats. One of the most marvelous hats we encountered belonged to visual artist Arielle Pytka. In custom-made python pants and stacks of statement silver rings (pieces she’s accumulated over the years), Pytka’s outfit stood out among the sea of The Row separates and Gucci loafers. “I ride horses a lot, and my dad lived in Santa Fe for many years, so I was exposed to a lot of Western culture,” she says. Along with a Rick Owens sweater and a big-buckle belt gifted by a friend, the artist completed her outfit with special cowboy boots from Pskaufman. “He’s a local designer in L.A., and he hand-makes all of his boots. They’re incredible,” she adds.

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You don’t turn to a style guru like Ellen V. Lora when you’re seeking advice on playing by “the rules.” Almost Friday Wimbledon Streaker T-shirt As you’ll know if you’re part of her army of Instagram followers, the Los Angeles–based creative director and blogger behind Pure EVL is just as likely to be spotted in a neon-lime bomber as she is a floaty floral dress, and we’re not sure we’ll ever match her knack for effortlessly mixing unlike prints (though rest assured we’ll never stop trying). But if you’re looking to make getting dressed in the morning, well, fun again, Lora’s exactly who you want to talk to. “I’m that girl who will wear her faux-fur coat in the spring,” she tells us, reassuring us that we actually don’t have to banish the entirety of our winter wardrobes to the land beyond the wall (aka the back of our closets) as warmer weather edges its way into the forecast. We implored the blogger to turn her attention to H&M’s fittingly bold new Divided collection, and then we stepped back to let her work her magic… Lora’s retro-inspired spring take on the Canadian tuxedo has us itching for festival season: Expect to see us wearing this as we edge toward the stage to catch headlining acts all spring and summer long. The blogger’s relaxed double-denim look feels very ’70s and very rock ’n’ roll, which makes perfect sense, given that Lora cites Bianca Jagger as one of her biggest style influences. “She wore the clothes—the clothes didn’t wear her,” the blogger says of the icon whose notable fashion moments include the off-the-shoulder dress she wore while riding a horse(!) into Studio 54 and the plunging blazer–and–high-waisted skirt combo she sported while wedding the lead singer of The Rolling Stones.