This year has barely even started, Apple Sucks T-shirt but for Who What Wear’s fashion editors, the fall/winter 2023 season is already a reality in progress—opening with January’s Copenhagen runways and keeping the team hopping on and off planes and trains in the winter weather from New York to Paris well into March. If, like me, you’re still framing your spring wardrobe somewhere between quiet luxury and lavendercore and autumn fashion is an argument yet to be contemplated with your bank account, then directing some fashion-week street style photography into your feed might be the answer you didn’t know you were looking for. One thing you can count on is that the celebrities, influencers, and editors attending the lineup of fall/winter shows over the next four weeks will have an array of answers to the many styling questions the trends of summer may pose. Everything from the utterly chic to the most audacious and high-drama interpretations will be on display as VIPs glide over the cobbles en route to the front row. As Who What Wear’s photo editor, I’ve devoted uncountable hours over the last four years to researching these street style looks, and with much help and consultation from our creative team and fashion editors, I now have a beautiful, extensive, and finely curated list of the best photographers. These are photographers who not only get the shot but also have a chic, discerning, and very WWW-approved eye for street style.
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Drumroll, please… there’s a new trend that’s reigning “supreme” among teenagers. Apple Sucks T-shirt According to a recent survey conducted by Piper Jaffray, teens are very much into streetwear labels—i.e., Supreme, Adidas, and Vans, to name a few—and hence, the streetwear trend (more info about the history of streetwear can be found here). As Business of Fashion reported from the survey, the demand for clothing and shoes that give off that classic “street” feel has skyrocketed. “Adidas cracked the top 10 for the first time among teens … while Supreme rose from 10th place last fall to 7th in the latest survey,” per BoF. In the footwear group, Vans saw the biggest increase, jumping “from the preferred choice of 9% of teens a year ago to 16% in the spring survey.”. The reason behind these gains that are particularly in the footwear category? Erinn Murphy, senior research analyst at Piper Jaffray and co-author of the report, shared with BoF that “both Vans and Adidas have this ‘open-source’ platform where they allow pop culture to help guide and influence how they are positioned with the consumer today. Having a very collaborative environment when it comes to the softer side of brands is very important.”
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