Brain No Vacancy Shirt

I’ll resist the temptation to quote perhaps the most famous line in fashion-themed cinematic history for the second time in this trend report, Brain No Vacancy Shirt but let’s just say florals are hardly revolutionary when it comes to the warmer months. At least they weren’t until designers decided to double down on the trend and give it the gusto it has long been craving with a new take on blooms. We spotted a plethora of pretty 3D floral embellishments across plenty of collections (how gorgeous are Zimmermann’s waterfall petals?), as well as flowers so giant, they’re giving Alice in Wonderland-levels of psychedelia. “Spring/summer 2024 has moved the conversation so far forward that ditsy prints have left the chat and now we’re on to big, bad blooms,” says Farrell. “Imagine yourself submerged into a three-dimensional garden of plump peonies and trails of forsythias, and you’re a little closer to this year’s take on the ubiquitous print. Embellishment, embroidery and saturated colours are employed to help bring this living garden to life (and in the case of Balmain and Cecilie Bahnsen, you can expect bouquet detailing so real you can almost smell it). In short, 2024 is the year that florals are taking root.”

Brain No Vacancy Shirt, hoodie, sweater, longsleeve and ladies t-shirt

This year has barely even started, Brain No Vacancy Shirt but for Who What Wear’s fashion editors, the fall/winter 2023 season is already a reality in progress—opening with January’s Copenhagen runways and keeping the team hopping on and off planes and trains in the winter weather from New York to Paris well into March. If, like me, you’re still framing your spring wardrobe somewhere between quiet luxury and lavendercore and autumn fashion is an argument yet to be contemplated with your bank account, then directing some fashion-week street style photography into your feed might be the answer you didn’t know you were looking for. One thing you can count on is that the celebrities, influencers, and editors attending the lineup of fall/winter shows over the next four weeks will have an array of answers to the many styling questions the trends of summer may pose. Everything from the utterly chic to the most audacious and high-drama interpretations will be on display as VIPs glide over the cobbles en route to the front row. As Who What Wear’s photo editor, I’ve devoted uncountable hours over the last four years to researching these street style looks, and with much help and consultation from our creative team and fashion editors, I now have a beautiful, extensive, and finely curated list of the best photographers. These are photographers who not only get the shot but also have a chic, discerning, and very WWW-approved eye for street style.