This is from the Buffalo Bills Players Names Skyline AFC East Division Champions 2022 shirt. It’s crowded, looks tacky and the t-shirt image is so small I have no idea whether I would like it or not. So basically I would need to click on each t-shirt and visit each t-shirt page (there is no preview) individually to check them out. If that’s the case, then we don’t need the t-shirt name or price on the home page. Unless there are a substantial number of reviews I wouldn’t put the ratings on the home page at all. The “Almost Gone”, “New”, and “Best Seller” tags are ugly and non-uniform which irritates me. That’s me being harsh but here’s my advice. Get rid of all the text for these products and increase the image size by about 3 or 4 times so that the shoppers can see the design clearly and will know if they are interested without having to click on the links. Frankly, if the shopper is interested in the product, the price (within reason) will not be a deal breaker. And people already know in general how much t-shirts cost. If you want to have “Almost Gone”, “New”, and “Best Seller” tags, overlay them on the large images.
Buffalo Bills Players Names Skyline AFC East Division Champions 2022 shirt, hoodie, sweater, longsleeve and ladies t-shirt
I like the logo Buffalo Bills Players Names Skyline AFC East Division Champions 2022 shirt. It has a cool retro and vintage look reminiscent of a wax seal. There are also shades of a Japanese stamp type seal which they might be going for because there is some Japanese text in the lower half of the logo. As I said, I like the logo but I think it works better in the larger sizes that you can see on their social media accounts that on the website. I would increase the size and center it on the page so people would really notice it in order to help increase brand recognition.
In general, the site design is OK. When you arrive at the homepage, it doesn’t take you a second to know that this is a place where you can buy t-shirts and if you scroll down you can see that there are other products available too. But it’s very busy and the design rules are inconsistent. And even without scrolling down I can see at least 8 different font sizes with various font types. I really think that websites promoting/selling art should be as simple as possible and this is especially true for the home page.
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