Having analysed the spring/summer 2024 fashion trends for months now (literally), Chicago Bears Caricature Player shirt I’m here to tell you about the ones that are genuinely wearable and will truly affect your wardrobe for the next six months (and beyond, if I have anything to do with it). There’s a lot to talk about for S/S 24, but this hasn’t always been the catwalk way. If all the world’s a stage, Fashion Month has long been the costume cupboard—a trove of froth and tulle, sparkle and glitter designed to catch the eye and hold it. A dressing-up box that, although delightful and entertaining to lose yourself in, doesn’t always hold up in reality. This isn’t necessarily a bad thing—we could all use some fabulous escapism from time to time—but, ultimately, when you venture out from the sanctity of your wardrobe, you need to be able to live in these creations. At least in the physical realm—we’ll get into the virtual later. For spring/summer 2024, I have to applaud designers for creating collections that, yes, hold beauty, but also have a place in the everyday. But first, let’s travel back to September and October of last year and reflect on how things unfolded. Across the four fashion capitals—New York, London, Milan and Paris—a total of 299 designers showcased their collections, 19 new to the Fashion Month circuit, compared to 247 for spring/summer 2023 (credit to the fashion data analysts at Tagwalk for doing these calculations). Growth is a good thing, especially in creative industries, but I found this hard to believe, personally. Off the top of my head, I can think of a handful of designers who couldn’t secure budget to show, or whose brands were lost to greater financial struggles (I still can’t move on from the Christopher Kane-shaped hole that permeated the London schedule). With growth always comes change, and perhaps one of the biggest this season came in the form of a renunciation. Alexander McQueen’s Creative Director Sarah Burton announced that the spring/summer 2024 collection would be her last after 26 years at the brand. Burton had respectfully taken the helm after the British institution’s iconic and groundbreaking founder Lee Alexander McQueen passed away in 2010, with her subsequent collections serving as a love letter to his influence and precociousness. Cate Blanchett attended, Naomi Campbell walked and a standing ovation rang out during the final, tender moments of Paris Fashion Week.

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Man has long been the stomping ground for young designers to show case their talents. Chicago Bears Caricature Player shirt Year after year, they are put forward to demonstrate the reasons why they are the future of our industry. This season was no different, with familiar faces Astrid Andersen, Shaun Samson and Agi & Sam taking centre stage once again. In only her second season, Astrid Andersen mixed her technical precision with sweltering silhouettes to create a collection that used the zonal expression of the body as it’s main point of reference. Models walked bare foot in tones of pale yellow and deep greens coveted in sweatshirts and basketball style vests. On show was an athletic array of jersey and lace mesh in her signature relaxed style. The exploration of the male-self through adolescence was the inspiration for Shaun Samson’s Spring/Summer ‘13 collection. A conceptual selection of prints lay between the Southern Californians printed tees and paneled jackets. Allowing us to enter the minds of those with such characteristics. In another remarkable display the duo further pushed the boundaries of wearable yet humorous menswear. In a tongue and cheek display they sent models down the catwalk with fake mustaches – reminiscent of Miami vice – and socks and sandals. Their ability to alter the masculine form was on fine display. Mixing floral prints with everything from double breasted blazers to biker jackets. This is what the future looks like.