I’ll resist the temptation to quote perhaps the most famous line in fashion-themed cinematic history for the second time in this trend report, Coffeethefoxxo Feral & Horny T-shirt but let’s just say florals are hardly revolutionary when it comes to the warmer months. At least they weren’t until designers decided to double down on the trend and give it the gusto it has long been craving with a new take on blooms. We spotted a plethora of pretty 3D floral embellishments across plenty of collections (how gorgeous are Zimmermann’s waterfall petals?), as well as flowers so giant, they’re giving Alice in Wonderland-levels of psychedelia. “Spring/summer 2024 has moved the conversation so far forward that ditsy prints have left the chat and now we’re on to big, bad blooms,” says Farrell. “Imagine yourself submerged into a three-dimensional garden of plump peonies and trails of forsythias, and you’re a little closer to this year’s take on the ubiquitous print. Embellishment, embroidery and saturated colours are employed to help bring this living garden to life (and in the case of Balmain and Cecilie Bahnsen, you can expect bouquet detailing so real you can almost smell it). In short, 2024 is the year that florals are taking root.”
Coffeethefoxxo Feral & Horny T-shirt, hoodie, sweater, longsleeve and ladies t-shirt
Man has long been the stomping ground for young designers to show case their talents. Coffeethefoxxo Feral & Horny T-shirt Year after year, they are put forward to demonstrate the reasons why they are the future of our industry. This season was no different, with familiar faces Astrid Andersen, Shaun Samson and Agi & Sam taking centre stage once again. In only her second season, Astrid Andersen mixed her technical precision with sweltering silhouettes to create a collection that used the zonal expression of the body as it’s main point of reference. Models walked bare foot in tones of pale yellow and deep greens coveted in sweatshirts and basketball style vests. On show was an athletic array of jersey and lace mesh in her signature relaxed style. The exploration of the male-self through adolescence was the inspiration for Shaun Samson’s Spring/Summer ‘13 collection. A conceptual selection of prints lay between the Southern Californians printed tees and paneled jackets. Allowing us to enter the minds of those with such characteristics. In another remarkable display the duo further pushed the boundaries of wearable yet humorous menswear. In a tongue and cheek display they sent models down the catwalk with fake mustaches – reminiscent of Miami vice – and socks and sandals. Their ability to alter the masculine form was on fine display. Mixing floral prints with everything from double breasted blazers to biker jackets. This is what the future looks like.
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