The spring/summer 2024 showcase was set against an uncertain economic and political backdrop, Don’T Hurt PPL & Don’T Take Their Stuff Tee which may have led many designers to approach their collections with extra consideration. The customer has become more mindful too, further aware of their consumption and the downright privilege that it is to be a consumer right now. Yes, there will always be an appetite to shop, but there is a deliberate attempt to be less ostentatious about it (read: there will be far fewer logos this season). Of the trends, many carried on from previous seasons, not just the last. In addition to what Page observed above, from the palette to the prints down to finer details such as jewellery, big bags and ballet flats, it felt like we’d seen much of it all before, but this time with a renewed appeal. No big leaps were made—which is good in terms of our bank balances and wardrobes—and our editors were able to envision themselves wearing much of what they saw in their daily lives. Let’s hear it for the wide-leg trousers! The more directional trends we did see were there to spark joy at a time when it felt like it might have been in short supply. There was a celebration of colour throughout, which could have quite easily taken over this entire trend report. Red continues to dominate, with Hermès’ designs acting as a stoic antithesis to the candy-pop looks that lined the Versace, Prada and Eudon Choi runways. There was shimmer but with a shakeup; silhouettes were stronger and the overall sweetness was distilled. Florals, for spring? They’ll never be groundbreaking, but with seismic petal proportions and blooms that jump off the toile they’re delicately attached to, there’s new life to be found in the trend that we assumed we’d seen everything from.
Don’T Hurt PPL & Don’T Take Their Stuff Tee, hoodie, sweater, longsleeve and ladies t-shirt





In my humble opinion, I think London in the autumn-time is a pretty special thing. Don’T Hurt PPL & Don’T Take Their Stuff Tee The capital may not match up to the spectacular visual show of rusty-leafed trees that somewhere like New York City has to offer, but it feels like an exciting time where new prospects are upon us and that “back to school” excitement is palpable. Most people are still buoyed by the joys of British summertime and not yet so fed up with dark nights and rainy days to hibernate and ignore you in the street. It’s all about fresh outfit ideas and still being able to bare a little leg or go sans coat. It’s the perfect window of opportunity for creative layering or getting extra mileage out of your favorite summer items that you simply aren’t ready or willing to retire yet. It’s my favorite season and so I’m very excited to place some bets on the fall trends I think London fashion people will really get behind in 2022. Being the keen outfit-building types this capital’s best-dressed are, the signs have already started to surface. There are hints of newness as well as some ideas that have held so strong throughout the summer so far that I just know they won’t be retired at the first glimpse of rain. From an ongoing fascination with truly nostalgic designer handbags through to the extension of hemlines into maxi skirt territory, these are the 9 key trends I think Londoners will adopt for fall 2022.
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