One of the most rewarding aspects of my job is overseeing our monthly street-style photo shoots. Doomshop Records Cursed Postal T-shirt For over a year, we’ve closely documented the stylish goings-on of people around the country. From the inherently cool ensembles styled out on the cobbles of Brick Lane in London to the layered-up looks captured in the narrow, winding streets of Edinburgh’s Old Town, spotlighting what people are really wearing in real-time has become a passion of mine, one that gives me significantly more satisfaction than scrolling on social media. That might come with its fair share of entertainment value, but there’s only so much that I can take away from the outfits snapped through a filtered lens. If I want to adopt a look for myself or add something similar to my wardrobe, I like to take those cues from people who have dressed just for the sheer love of it, not solely for their feeds. This brings me to our next street-style shoot, perhaps our most exciting yet. Those familiar with my name in the byline (because—let’s face it—it’s pretty memorable) will probably be able to connect it with the majority of our French-style stories. For the entirety of my career, I’ve relished analyzing the outfits of our sartorially blessed Gallic cousins, coming up with myriad ways to mirror their formerly imitable style. When I think about it, I’ve probably written enough words on French fashion to fill a whole book. (That’s a project for another day, perhaps.) So you can imagine my sheer delight when the Who What Wear team asked me if I’d want to take a more acute look at the style of French women in the South of France by way of our very own street style shoot. As a self-confessed Francophile, I was excited to see the summer style of the South of France’s inhabitants.
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When temperatures rise and faux fur is removed from the agenda, Doomshop Records Cursed Postal T-shirt designers look for new ways to add texture to their collections—pieces with movement that bring the runway to life. And this season, fringe proved to be the order of the day. Taller Marmo’s creations have become beloved by fashion people in recent years, and now it seems everyone else wants a slice of the action, too. “Fringe is often used to bring an element of fun texture to an otherwise basic outfit, which might explain why it was everywhere this past party season,” says Annie Wheatland-Clinch, assistant social media editor at Who What Wear UK. “Still, as much as a tasseled treasure can feel like a special touch, it can quickly veer into generic after the first few wears. This is why this season’s array of contemporary interpretations is a welcome refresh—from bright colours and metallics to playful plastics and ropes, pieces from Jil Sander and Celine give us hope that this novelty trend has staying power, at least for another season or two.”
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