Now based in Paris, Rick Owens started his hugely influential high-fashion label on Hollywood Boulevard in 1994. Dragons Breath Fire Because You Can’T Enforce The Geneva Convention When You’Re On Tee Often referred to as the Lord of Darkness by the fashion press, his moody pieces play with gothic elements, futuristic designs, gender fluidity and unusual silhouettes. OK, so this probably isn’t the sort of stuff you’ll be wearing daily. Still, Owens’ influence in men’s fashion is undeniable, making him one of the most important designers to ever come out of LA. Golf isn’t exactly known for being the hippest pastime on the planet, but LA’s Metalwood Studio is on a mission to change that. Blending streetwear with vintage golf-wear influences, the brand’s ever-evolving range includes things like caps, cardigans, polos and sweater vests, alongside streetwear staples like graphic hoodies, logo tees and joggers. Founded by arguably the world’s greatest surfer, Kelly Slater, Outerknown is a beach casualwear brand that puts equal focus on quality, versatility and sustainability. Each piece is made using responsibly sourced materials and designed for maximum wear to reduce the environmental impact. There’s even a section on the brand’s website where you can buy and sell pre-worn clothing to help keep things circular.
Dragons Breath Fire Because You Can’T Enforce The Geneva Convention When You’Re On Tee, hoodie, sweater, longsleeve and ladies t-shirt
The streets have always been my fashion magazines, Dragons Breath Fire Because You Can’T Enforce The Geneva Convention When You’Re On Tee aka where I look for style inspiration and hints on what trends are about to blow up. Pre-2020 me was very much inspired by what I saw strangers wearing on the subway, to the farmers market, or even to the bodega. I recall doing double takes often to mentally process the new trends or outfit ideas I’d seen so I could later take a crack at them myself. Who knows—I may have even gone on to influence someone else when I put some of those streetwear trends to the test. I usually look to fashion on the streets in big cities like New York and Paris, but since the streets have been closed for the past year, I’ve now turned to Instagram to fill the void Union Square once filled. Turns out Instagram ‘fits are big predictors of the cool trends to come. Below are the streetwear trends I can’t wait to try once the world opens up again and my favorite picks to shop for each one. I recently read that the ’70s were as far away in the mid-’90s as the ’90s are now. After taking a moment to digest what that means for me, I was able to understand why Gen Z is having a heyday with everything ’90s. Baby Phat and Juicy Couture had a hold on us back then, and cool girls continue to wear velour tracksuits today.
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