Rugby Ralph Lauren has been at the forefront of prep cool since its launch in 2004. Elly De La Cruz Jonathan India 2024 Making Cincinnati Great Again shirt Combining Mr Lauren’s taste in fine fabrics and sublime finishing – the sub brand offers a relaxed turn of affairs. Representing more than just an aesthetic; the Rugby brand mimics a way of living, aligning itself with poets, artist and creatives alike. Its passion is transparent. Their latest collection follows the anatomy of American wealth. Mixing traditional uniform elements with heavy tweeds to create ensembles that are insoluble to change. Vogue Fashion’s night out will take place at the Rugby Ralph Lauren store in Covent garden on the evening of Thursday 6th. Guests will be able to enjoy music by DJ Izzy Lawrence and the chance to win a test shoot courtesy of Storm models.
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I’ll resist the temptation to quote perhaps the most famous line in fashion-themed cinematic history for the second time in this trend report, Elly De La Cruz Jonathan India 2024 Making Cincinnati Great Again shirt but let’s just say florals are hardly revolutionary when it comes to the warmer months. At least they weren’t until designers decided to double down on the trend and give it the gusto it has long been craving with a new take on blooms. We spotted a plethora of pretty 3D floral embellishments across plenty of collections (how gorgeous are Zimmermann’s waterfall petals?), as well as flowers so giant, they’re giving Alice in Wonderland-levels of psychedelia. “Spring/summer 2024 has moved the conversation so far forward that ditsy prints have left the chat and now we’re on to big, bad blooms,” says Farrell. “Imagine yourself submerged into a three-dimensional garden of plump peonies and trails of forsythias, and you’re a little closer to this year’s take on the ubiquitous print. Embellishment, embroidery and saturated colours are employed to help bring this living garden to life (and in the case of Balmain and Cecilie Bahnsen, you can expect bouquet detailing so real you can almost smell it). In short, 2024 is the year that florals are taking root.”
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