I’ll resist the temptation to quote perhaps the most famous line in fashion-themed cinematic history for the second time in this trend report, Even A Baddie Gets Saddies shirt but let’s just say florals are hardly revolutionary when it comes to the warmer months. At least they weren’t until designers decided to double down on the trend and give it the gusto it has long been craving with a new take on blooms. We spotted a plethora of pretty 3D floral embellishments across plenty of collections (how gorgeous are Zimmermann’s waterfall petals?), as well as flowers so giant, they’re giving Alice in Wonderland-levels of psychedelia. “Spring/summer 2024 has moved the conversation so far forward that ditsy prints have left the chat and now we’re on to big, bad blooms,” says Farrell. “Imagine yourself submerged into a three-dimensional garden of plump peonies and trails of forsythias, and you’re a little closer to this year’s take on the ubiquitous print. Embellishment, embroidery and saturated colours are employed to help bring this living garden to life (and in the case of Balmain and Cecilie Bahnsen, you can expect bouquet detailing so real you can almost smell it). In short, 2024 is the year that florals are taking root.”
Even A Baddie Gets Saddies shirt, hoodie, sweater, longsleeve and ladies t-shirt
British designer Oliver Sweeney is taking shoe customisation to a whole new level with their ‘Walk of Art’ pop-up in Selfridges, London. Even A Baddie Gets Saddies shirt Following the triumph of last year’s ‘Tattoo Your Shoe’ event, the luxury department store has invited Sweeney to once again encourage customers to get creative with footwear. With endless ways to personalise your shoe, you can leave with not only a smile, but the knowledge that you have yourself a truly unique pair of Sweeneys. The past is often an inspiration for the future in relation to design. The ability to look back and re-create garments from distant days serves as a refreshing injection of originality; offering a fresh perspective on the current array of mundane ideas. This ideology is exactly what Umbro have used to rediscover two of its most iconic items with the helping hand of knitwear specialist John Smedley. Unearthed from the Umbro archives, the design team encountered two pieces from the 1940’s. Originally a warm up top in 1948 – the re-make preserves most of its original characteristics from its predecessor, featuring a distinctively retro cut. Crafted from John Smedley’s sea island cotton in a 24 gauge knit, the updated model is available in a dark navy and features an intricate array of details. From ribbed cuffs to a mid-zip detail and a concealed pocket, the field sweater to has a distinctively functional edge. Fabricated from a 30 gauge cotton, this three button t-shirt features a round collar inspired by competitive vest used during the era. Utilising the tones of red, white and blue, the Tangeru staples these patriotic colours to its chest in a horizontal formation – rejoicing the vintage notions of athletics.
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