You don’t turn to a style guru like Ellen V. Lora when you’re seeking advice on playing by “the rules.” Florida Panthers Sergei Blob-Rovsky Shirt As you’ll know if you’re part of her army of Instagram followers, the Los Angeles–based creative director and blogger behind Pure EVL is just as likely to be spotted in a neon-lime bomber as she is a floaty floral dress, and we’re not sure we’ll ever match her knack for effortlessly mixing unlike prints (though rest assured we’ll never stop trying). But if you’re looking to make getting dressed in the morning, well, fun again, Lora’s exactly who you want to talk to. “I’m that girl who will wear her faux-fur coat in the spring,” she tells us, reassuring us that we actually don’t have to banish the entirety of our winter wardrobes to the land beyond the wall (aka the back of our closets) as warmer weather edges its way into the forecast. We implored the blogger to turn her attention to H&M’s fittingly bold new Divided collection, and then we stepped back to let her work her magic… Lora’s retro-inspired spring take on the Canadian tuxedo has us itching for festival season: Expect to see us wearing this as we edge toward the stage to catch headlining acts all spring and summer long. The blogger’s relaxed double-denim look feels very ’70s and very rock ’n’ roll, which makes perfect sense, given that Lora cites Bianca Jagger as one of her biggest style influences. “She wore the clothes—the clothes didn’t wear her,” the blogger says of the icon whose notable fashion moments include the off-the-shoulder dress she wore while riding a horse(!) into Studio 54 and the plunging blazer–and–high-waisted skirt combo she sported while wedding the lead singer of The Rolling Stones.
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Comfort is more than a trend—it’s a state of mind. Florida Panthers Sergei Blob-Rovsky Shirt For many of us, the relaxed vibes we get from wearing our favourite loungewear is something we’d very much like to carry into other aspects of our wardrobes, and spring/summer’s exploration of drapery is the key. “It’s no wonder that draped, ruched and artfully pleated fabrics continue to dominate the fashion arena,” says Almassi. “They are the true definition of comfortable, flattering clothes because they flex and change to suit the wearer, working around the curves of a body or adding shape where it might be desired. Not only that, but there’s always something reminiscent of romantic times of yore; Grecian goddesses, beautifully carved marble statues and swathes of Victorian taffeta come to mind, and I can’t help but fall in love with the charm of it all.”. Fashion likes to work in extremes. Typically, you have the overtly oversized and the impossibly teeny tiny, and everything in between is something of a footnote. For the past few seasons, including spring/summer 2024, the former has reigned in terms of bags. “Whilst there will always be a place for the fantastical on the runway, there’s been a recent emphasis on wearability in fashion. From loose, wide-leg trousers to the rise of the flat shoe, combining style and function has become the order of the day for many of our favourite designers,” notes Alexander. “For the new season, designers demonstrated that wearability has diffused to accessories, too. Bottega Veneta plumped up its iconic intrecciato weave to a new, dominating shape, whilst Max Mara took practicality to heart with multi-storage solutions on its arm candy. It’s time to rejoice, over-packers, as both Tibi and The Row declared that even the humble clutch can be supersized.”. “In 2024, the anti-gym bag—oversized totes, weekenders, and mesh shopping bags—will be our new, versatile companions,” confirms Page. “Keep an eye out for Bottega Veneta’s luxurious basket bag—a true gem.” To further this point, Lyst also reports that searches for tote bags increased by 230% in the four weeks following Fashion Month.
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