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Milan witnessed a big change, too. Freakbob Is Calling Cringey T-shirt Gucci’s new creative director Sabato De Sarno held positions at Prada, Dolce & Gabbana and Valentino before taking on this role, which catapulted him and his first collection for the brand into the spotlight last September. Buyers, editors and celebrities descended upon the Italian city to take in the spectacle—ask any fashion devotee without a ticket and they would likely have told you they’d give away their Birkin to have a front-row seat at this show. There’s no denying that De Sarno’s predecessor Alessandro Michele kept Gucci on the fashion map with his geek-chic sensibilities; an aesthetic that would define a moment in fashion history. Still, moments pass, and we saw De Sarno usher Gucci into a new era, one that places more value on essentials over eccentricities—a notion we’re seeing across the rest of the industry. A business built upon the customer’s desire to be seen in shiny new things will always have its issues. However, the thing that felt “new” this season was that some things just didn’t change at all. Perhaps the most noteworthy takeaway was that trends don’t seem to hold the same power that they used to. I’m generalising, of course—things get meta real fast if you so much as take a peek into the no-trends-actually-being-a-trend rabbit hole—but it feels as if creating trends for the sake of it could be a thing of the past. “The spring/summer 2024 collections have shown a continued commitment to 1990s nostalgia and the extraordinary everyday, where everyday items are elevated to exceptional levels of design and style whilst remaining chic and comfortable,” observes Net-a-Porter’s market director Libby Page. And she’s right. The market has experienced a shift of tectonic proportions in recent years where a genuine focus on quality over quantity and investing in things that last has become a priority for previously frivolous shoppers. The latest collections reflected this.

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With outside officially open, Freakbob Is Calling Cringey T-shirt temperatures blazing, and the Olympics on and popping, it’s no wonder all the fashion girls are embracing sportswear this summer. After all, there’s arguably no other category besides swimwear that’s more apt for the season. Whether it’s dry-fit fabric or mesh, sportswear is literally made to be worn when it’s hot. Realizing this and adopting sportswear into my summer wardrobe is definitely one of my most practical fashion decisions to date. Plus, the sporty aesthetic is getting a lot of love from brands, so our options continue to only get better. I scoured the internet for the best sporty outfits and everything you’ll need to get the look, from sunglasses to workout sets, tops, hats, and more. I found that the best sporty ‘fits tend to incorporate one performance piece at a time, mixed with the fashion aesthetic of your choosing—be it Y2K, cottagecore, or a Hot Girl Summer uniform. You’ll know you went overboard with the sportswear ratio if it looks like you could actually be on the way to the gym. Keep scrolling for all my picks. They’re good. This timeless combo has been a fashion-girl go-to for years now. I love how sneakers automatically transform any outfit into a casual one. When you don’t know what the day will bring, this combo is particularly clutch. You can never go wrong with a breezy dress and some high-top sneakers.