Drumroll, please… there’s a new trend that’s reigning “supreme” among teenagers. Garfield stop the war shirt According to a recent survey conducted by Piper Jaffray, teens are very much into streetwear labels—i.e., Supreme, Adidas, and Vans, to name a few—and hence, the streetwear trend (more info about the history of streetwear can be found here). As Business of Fashion reported from the survey, the demand for clothing and shoes that give off that classic “street” feel has skyrocketed. “Adidas cracked the top 10 for the first time among teens … while Supreme rose from 10th place last fall to 7th in the latest survey,” per BoF. In the footwear group, Vans saw the biggest increase, jumping “from the preferred choice of 9% of teens a year ago to 16% in the spring survey.”. The reason behind these gains that are particularly in the footwear category? Erinn Murphy, senior research analyst at Piper Jaffray and co-author of the report, shared with BoF that “both Vans and Adidas have this ‘open-source’ platform where they allow pop culture to help guide and influence how they are positioned with the consumer today. Having a very collaborative environment when it comes to the softer side of brands is very important.”
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I don’t know about you, but Scandi style is all I can think about right now. Garfield stop the war shirt The stylish women in Europe’s northern capitals Oslo, Stockholm, and Copenhagen seem to possess a certain effortlessly cool polish that the internet (and this editor) can’t get enough of. Thanks to the popularity of influencers such as Matilda Djerf and Pernille Teisbaek, their particular brand of elevated minimalism is inspiring droves of outfit re-creations by us Americans. As someone who studies Scandi style like it’s my job (well, it sort of is), I thought it would be fun to put myself in their shoes for the day and imagine the types of things that would fill their carts on a shopping trip to American standby Nordstrom. Although the beloved retailer that’s the topic of much of our conversations here doesn’t have any doors in Europe at the moment, plenty of popular Scandi staples are casually sitting on its site as we speak. Behold—the ultimate guide to shopping our favorite retailer like a true Scandi fashion person, from the items they’d be buying to what they’d politely skip. Keep scrolling for the guide, and check out our Nordstrom promo codes before you fill your shopping cart.
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