The three pillars Hakuna Matata squad goals sunset shirt . of the brand, they say, are, “Good people, good design, and good impact,” which reads as an extension of the four core principles they used to co-found WANT: beautiful, intelligent, universal and purposeful. Their focus on carrying “beautifully designed products are actually built to last” demonstrates consistency in brand values which suggests GOODEE is the real deal.
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“When you type ‘wellness’ into Google, you can pretty much expect to see a Lululemon Pinterest page or whatever,” say Byron Hakuna Matata squad goals sunset shirt . “What’s interesting about this space is that [goodness] is still not visually identified, and that’s the journey that we’re on right now.” The brand’s goal is an ambitious one–to both define “goodness” and make it cool.GOODEE’s bid to help shift the visual identity of ethical consumption away from wrinkled linen and Birkenstocks just might work. If Byron and Dexter Peart have succeeded at anything, it’s ensuring that simple is synonymous with beautiful and luxe doesn’t compete with practical. Their thoughtful, design-first approach may be just what the world needs to finally merge the twin pillars of ethical consumption and good design.Did you ever think a shirt that channels the energy of your dad on vacation could ever be cool? No? Well, in this era of dad-approved clothing trends that no one really understands but everyone follows anyway, we’ve got the newest item to add to the list: Hawaiian. Shirts.Spotted on your favourite celebs such as Justin Bieber, Miley Cyrus and Harry Styles, Hawaiian shirts have been star-approved, and are now a must-have for both guys and gals this summer season. Designers such as Gucci and Dsquared2 are incorporating tropical patterns on their own take on shirts and clothing, while new and upcoming label Double Rainbouu has even shaped their entire beachwear brand around the retro-style shirt.Although the bold, flashy prints may be intimating at first, Hawaiian shirts are versatile and actually easy to wear. The bold and boxy style can be paired with something slim like a column skirt for an updated look or tie a Hawaiian shirt in a knot in the front for a cropped effect, and pair the shirt with simple jeans or shorts for a casual but fun day outfit.If you want to feel like you’re on a tropical vacation (even if you’re not), take a look at some of our current favourite Hawaiian shirts that we have gathered below.
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