What makes promotional items effective at trade shows Happy Easter Day Coquetter Highland Cow Easter Bunny Girls Shirt . To understand the answer to this question you only need to remember three things. People love promotional products that are 1) valuable, 2) useful, and 3) portable. That’s it. That’s the secret formula. If you can keep these things in mind, you’ll be one step closer to generating more leads for your business. Continue reading to learn what makes promotional items effective.

We’d also like to note that WHO receives your promotional items makes a big difference Happy Easter Day Coquetter Highland Cow Easter Bunny Girls Shirt . Handing out custom t-shirts to random strangers hurts your return on investment. This is because there’s no way of knowing if a random stranger is a qualified lead. A qualified lead should be someone who’s interested in your products or services. Promotional items are most effective when given to qualified leads and current customers. People don’t like cheap stuff. Period. They especially don’t appreciate things that are going to clutter up their homes. Spare your promotional products from the trash by choosing items that have value. Yet, remember that cost is only one aspect of value. People also attribute value to promotional items they use often. Value can mean different things to different people. For this reason, it’s important that you know your target audience well. For example, free tire gauges are valuable to first-time car buyers. Clip-on safety lights are valuable to bicyclists. Knowing your target audience is key in choosing the right promotional products.

This may sound redundant, but people use useful stuff. For example, people use custom mugs to drink coffee and other hot beverages. The more people use your promotional products, the more exposure your company gets. The last thing you want is for your promotional items to sit in a drawer (or landfill). As a promotional products supplier, you can trust us to carry what you need. We have everything from custom coffee mugs to embroidered hats. Call today!