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This July saw the a welcome return to Jacket Required – the London based trade show demonstrating the very best of brands in menswear. Hawk Tuah Marriage Counseling Call Now 1800 Hawk Tuah T-shirt Amongst the midst of journalists, bloggers and buyers stood stand after stand of high quality collections from across the globe. From well-known menswear maestro Mark McNairy to overseas visitor Shipley & Halmos, spectators were treated to something truly spectacular. A brand energised by individuality and character, Triwa have certainly stuck to their roots with their latest spring/summer ’13 collection. Watches were featured in bright summery colours and played with natural leather, milky white acetate and stainless steel detailing. To compensate for the unpredictable British summer, they have also produced a three-piece collection of monochrome, cloud and blue wristwear. Soulland’s head designer, Silas Adler, founded the brand in 2002 and what started as a small company specialising in printed t-shirts has now grown into a well-established menswear label represented in stores across the world. Shipley & Halmos is a New York City based creative brand founded by award-winning designers Sam Shipley and Jeff Halmos. Through a variety of internal divisions, the company produces a range of men’s clothing, footwear and accessories. Making their European debut at this year’s show, the Americans certainly showed no signs of being the newcomer. The collection featured a selection of playful pieces – including patterned shirts, varsity jackets and nautical jumpers.

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Since attending the shows back in September, Hawk Tuah Marriage Counseling Call Now 1800 Hawk Tuah T-shirt I’ve recapped well over 10,000 runway outfits (11,542, to be exact) to discern the looks I’d include in this, our bumper spring/summer 2024 fashion trends overview. Some take more time to spot but others jump off the page. And the pretty palette of sky blue was impossible to pass by. According to Tagwalk, light blue looks were up 19% from spring/summer 2023, with 54% more blue looks featuring in the most prevalent designer collections in each city (said prevalence is based on the share of traffic generated by a designer compared to the total traffic of the city). In short, the big names went big on blue. “Like a breath of fresh air, this breezy shade offers a much-needed dose of serenity to the spring/summer palette,” says Natalie Munro, Who What Wear UK news writer. “Fresh and calm, the soft shade injects a youthful edge that can make your styling feel both spirited and sophisticated. On the runways, Alberta Ferretti and Versace favoured monochrome looks, whilst Stella McCartney and Proenza Schouler wove light creams and whites into their cool-blue styling that I just can’t get enough of.” To further confirm this colour shift, fashion shopping destination Lyst reports that searches for blue pieces spiked 125% in the two weeks following Fashion Month. Coincidence? There’s no such thing.